Keyword tools for Amazon sellers
Keyword research tools for Amazon sellers, from Amazon's own Brand Analytics to the seller suites, with prices and the day each was checked. We list 9, and 3 have a free plan.
Updated Oct 24, 2026 by Jean Luc.
Our picks
- Researched
Amazon's first-party search data for Brand Registry owners: Search Query Performance, Top Search Terms, market basket, repeat purchase and demographics dashboards.
If your brand is in Amazon Brand Registry, start here: it's Amazon's own search data, with Search Query Performance and Top Search Terms, included with the Professional selling plan ($39.99 a month, checked Oct 6, 2026).
- Free
- Free plan
- Amazon
- Researched
Amazon product and keyword research suite (Catalyst) for new and growing sellers; Cobalt for $1M+ brands.
The lowest-cost seller suite for keyword research: Starter is $49 a month billed monthly, or $29 billed annually (checked Oct 12, 2026), with 50 Keyword Scout searches a month.
- From $49/mo billed monthly
- 7-day money-back guarantee
- Amazon
- 3.8 on the Chrome Web Store, 368 ratings, checked Oct 12, 2026
- Researched
Amazon seller suite: reverse-ASIN and keyword research, AI listing builder, keyword rank tracking, profits and ads, now with an AI agent and MCP.
For growing sellers who want reverse-ASIN and keyword research with listing and rank tools in one place: Platinum is $129 a month billed monthly, or $99 billed yearly (checked Oct 9, 2026).
- From $129/mo billed monthly
- Free plan
- Amazon
- 4.1 on the Chrome Web Store, 772 ratings, checked Oct 12, 2026
- Researched
Amazon-specific search-volume and keyword database with country, regional and global plans plus an API.
For search volumes alone: Silver is $35 a month billed monthly (checked Oct 9, 2026) for 500 searches a month in one country's marketplace.
- From $35/mo billed monthly
- Amazon
5 more that fit
Every tool here works with Amazon and is still sold to new customers. From these categories: Keyword research. Tools we’ve tested come first, by score, then the rest by name.
Prices checked between Oct 6, 2026 and Oct 13, 2026.
- Researched
Amazon product and keyword research bundle (PRO AI Extension, Product Database, product and keyword trackers) aimed at new sellers.
- From $59.99/mo billed monthly
- 10-day money-back guarantee
- Amazon
- 4.5 on the Chrome Web Store, 878 ratings, checked Oct 12, 2026
- Researched
Amazon listing-optimization workflow: master keyword lists from competitor ASINs, Rank Radar tracking, AI copywriter and product briefs.
- From $39/mo billed monthly
- Amazon
- 4.8 on the Chrome Web Store, 25 ratings, checked Oct 13, 2026
- Researched
Amazon data and ads-automation platform with freemium research, keyword tracking and listing-quality checks, plus managed listing services.
- From $99/mo billed monthly
- Free plan
- Amazon
- Researched
Amazon brand, seller, category and keyword intelligence for wholesalers, brands and agencies.
- From $49/mo billed monthly
- 7-day money-back guarantee
- Amazon
- 4.1 on the Chrome Web Store, 15 ratings, checked Oct 12, 2026
- Researched
Repositioned as 'Helix': AI listing transformation and monitoring for managed Amazon listings, with SP-API connection and MCP access.
- From $149/mo billed monthly
- 7-day money-back guarantee
- Amazon
- 4.7 on the Chrome Web Store, 28 ratings, checked Oct 12, 2026
