SEO software categories

Tools are grouped by the job they do. Within each category you can narrow the list to your platform.

• Store and CMS SEO apps32 tools. SEO apps and plugins that run inside your store or site builder: Shopify apps, WordPress and WooCommerce plugins, and add-ons for other builders.
• Local SEO24 tools. Tools for Google Business Profile, citations, reviews and local rankings.
• Marketplace seller tools18 tools. Research and listing tools for Amazon and Etsy sellers.
• Content and AI writing25 tools. Content editors, briefs and AI writers, including AI product descriptions.
• AI search and shopping visibility41 tools. Tools that track how you show up in AI answers and AI shopping results, and help a store get ready for them.
• Technical SEO, audits and speed42 tools. Crawlers, site audits, speed tools, redirects and international SEO.
• All-in-one suites15 tools. Suites that combine keyword research, rank tracking, audits and more in one subscription.
• Keyword research34 tools. Keyword tools for the web and for marketplaces, kept apart because the data differs.
• Structured data32 tools. Schema apps, plugins and validators for rich results.
• Free tools and extensions16 tools. Free tools from the search engines, plus browser extensions.
• Rank tracking41 tools. Rank trackers for web, local grid and marketplace positions.
• Image optimization18 tools. Image compression and alt-text tools.
• Reporting and dashboards18 tools. Client reporting and free SEO dashboards.
• Link building and backlink tools12 tools. Backlink analysis and outreach software.
• Product feeds and reviews15 tools. Merchant Center feed apps and review apps that produce rich results. Adjacent to SEO, listed because they affect how products appear in search.