SMB SEO

Free tools and extensions for small businesses

Free tools from the search engines, plus browser extensions. We list 16, and all 16 have a free plan.

Order: tools we’ve tested come first, by score, then the rest alphabetically. Payment never changes the order.

Prices checked between Oct 6, 2026 and Oct 13, 2026. How prices compare across categories

How to choose free SEO tools

Updated Oct 9, 2026.

Start with Google’s own tools

Google Search Console is “a free service offered by Google” that shows how your site does in Google Search, which searches show it and which sites link to it (Google Search Console Help). PageSpeed Insights reports on a page’s user experience on mobile and desktop and suggests improvements (Google for Developers), and the Rich Results Test checks your structured data (Google Search Central). Most small businesses can start with these three.

Know what “free” covers

Google’s Keyword Planner, in Google Ads, shows estimates of monthly searches, but Google asks you to complete your Ads account setup, billing information included, before you can get keyword ideas from it (Google Ads Help). Many other tools are free only up to a limit, or for a trial that ends. Our listings say “Free plan” for one and “Free trial”, with its length where we know it, for the other, so you can tell them apart.

Read speed results the way Google explains them

PageSpeed Insights gives two kinds of data. Google says “Lab data is useful for debugging issues, as it is collected in a controlled environment”, but “it may not capture real-world bottlenecks”, while “Field data is useful for capturing true, real-world user experience”, from Chrome users’ visits (Google for Developers). A page that’s new or has too few visits may not have field data of its own, and PageSpeed Insights then shows data for the whole site. Where there’s no field data at all, test your changes against the lab score.

Check what a browser extension can see

SEO browser extensions can show a page’s tags, links and other data as you browse. When you add one, read the permissions your browser asks you to grant, and install extensions only from developers you’d trust with the pages you visit.

Try our free tools

Our Amazon title checker checks a listing title against Amazon’s rules, and our review QR code maker turns your Google review link into a printable sign. Both run in your browser, and nothing you type is sent to us.

Sources for this guide