Recently renamed. Formerly Looker Studio.
Google Data Studio
Google's free tool for building interactive reports and dashboards from many data sources, formerly Looker Studio.
At a glance
- Testing
- Researched Facts come from the vendor’s own pages, with sources and dates. We haven’t tested it hands-on yet.
- Starting price
- Free Free to use.
- Free plan or trial
- Free plan
- Works with
- Any website
- Best for
- In-house marketer, Small agency
- Made by
- Google All 8 Google tools
- Last verified
- Oct 14, 2026
Sources
- https://datastudio.google.com/ (Oct 6, 2026)
- https://www.techwyse.com/news/platform-updates/google-relaunches-data-studio-drops-looker-studio-name (Oct 6, 2026)
- https://datastudio.google.com/ (Oct 13, 2026)
Change log
- Oct 13, 2026: Tagline rewritten: the Data Studio overview page says it is free and connects to many data sources, but names no GA4 or Search Console connectors and no rename date (the April 2026 date rests on a third-party article).
- Oct 14, 2026: Every number checked against its sources by a person.