Tools made by Google
Google makes 8 of the tools we list, and all 8 have a free plan.
Order: tools we’ve tested come first, by score, then the rest alphabetically. Payment never changes the order.
Prices checked between Oct 11, 2026 and Oct 13, 2026.
Google & YouTube for Shopify
- Researched
Google's official Shopify channel: syncs products to Merchant Center for free listings across Google and YouTube and runs Google Ads campaigns.
Free
Google Business Profile
- Researched
Google's free business listing for Search and Maps: posts, reviews, bookings and performance insights.
Free
Google Data Studio
- Researched
- Recently renamed
Google's free tool for building interactive reports and dashboards from many data sources, formerly Looker Studio.
Free
Google Keyword Planner
- Researched
Google's free keyword tool inside Google Ads: keyword ideas and estimates of monthly searches.
Free
Google Merchant Center
- Researched
Google's free hub for product data: free listings across Search, the Shopping tab, Images, Maps and YouTube, plus product-ratings and promotions data.
Free
Google PageSpeed Insights
- Researched
Google's report on a page's user experience on mobile and desktop, with real-user Core Web Vitals data and Lighthouse lab tests.
Free
Google Rich Results Test
- Researched
Google's test that shows which rich results a public page's structured data can generate.
Free
Google Search Console
- Researched
Google's free reports on how your site does in Google Search: queries, clicks, indexing, URL inspection, Core Web Vitals and rich results.
Free