Google Merchant Center
Google's free hub for product data: free listings across Search, the Shopping tab, Images, Maps and YouTube, plus product-ratings and promotions data.
At a glance
- Testing
- Researched Facts come from the vendor’s own pages, with sources and dates. We haven’t tested it hands-on yet.
- Starting price
- Free Free to use.
- Free plan or trial
- Free plan
- Works with
- Any website
- Best for
- Small Shopify store, WooCommerce store, Multichannel seller
- Made by
- Google All 8 Google tools
- Last verified
- Oct 14, 2026
Sources
- https://business.google.com/us/merchant-center/ (Oct 6, 2026)
- https://support.google.com/merchants/answer/7045996 (Oct 6, 2026)
- https://business.google.com/us/merchant-center/ (Oct 13, 2026)
- https://support.google.com/merchants/answer/14620160 (Oct 13, 2026)
Change log
- Oct 13, 2026: Merchant Center page recaptured: still free ("Creating a Merchant Center account and showing your products on Google is free of cost"). The product-reviews help article support.google.com/merchants/answer/7045996 now redirects to answer/14620160 ("How to submit product reviews data").
- Oct 14, 2026: Every number checked against its sources by a person.