Google Keyword Planner
Google's free keyword tool inside Google Ads: keyword ideas and estimates of monthly searches.
At a glance
- Testing
- Researched Facts come from the vendor’s own pages, with sources and dates. We haven’t tested it hands-on yet.
- Starting price
- Free Free to use.
- Free plan or trial
- Free plan
- Works with
- Any website
- Best for
- Solo owner, In-house marketer
- Made by
- Google All 8 Google tools
- Last verified
- Oct 11, 2026
Sources
- https://business.google.com/en-all/ad-tools/keyword-planner/ (Oct 6, 2026)
- https://business.google.com/en-all/ad-tools/keyword-planner/ (Oct 11, 2026)
- https://support.google.com/google-ads/answer/7337243 (Oct 11, 2026)
Change log
- Oct 11, 2026: Tagline now says what Google states (keyword ideas and monthly search estimates) instead of "volume ranges unless you run ads"; the free plan note now names the billing information and campaign Google requires (re-check, 11 October).
- Oct 11, 2026: Every number checked against its sources by a person.