Amazon title checker
Since July 27, 2026, Amazon product titles outside media can be 75 characters at most, and Amazon’s AI rewrites the longer ones. Paste a title to check it against Amazon’s rules before it does.
Results
Amazon’s title rules
From Amazon’s Product title requirements and guidelines, checked Oct 7, 2026. They apply to every product type except media, in every Amazon store except Saudi Arabia, Egypt, Türkiye and the United Arab Emirates.
Requirements
- At most 75 characters, counting spaces.
- None of these characters: ! $ ? _ { } ^ ¬ ¦. A brand name that has one goes in the Brand name field.
- No word more than twice, brand names included. Prepositions, articles and conjunctions don’t count, and nor does part of a brand name used in another sense, like “Old Navy and Navy Blue”.
- No promotional phrases, such as “free shipping”, “100% quality guaranteed”, and no restricted phrases, such as “FSA/HSA eligible”.
Guidelines
- ~ # < > * only as part of an identifier or a measurement, like “Style #4301” or “<10 lb”, never as decoration.
- Standard letters, numbers and necessary punctuation (hyphens, slashes, commas, ampersands and periods), not characters like Æ, Š, Œ, Ÿ, Ž or symbols like ★.
- No subjective comments, such as “hot item”, “best seller”.
- A capital at the start of each word, except prepositions, conjunctions and articles, and never all capitals.
- Numerals rather than words for numbers, and the brand, product type and key attributes first.
Item highlights hold up to 125 more characters and show under the title in search results and on the product page.
What changed in 2026
Amazon announced the 75-character limit on Jun 10, 2026 in Updates to improve your product titles begin on July 27, checked Oct 7, 2026: after July 27, 2026, titles still over 75 characters “will be updated to the AI recommendation gradually.” Brand owners get 14 days to review, change or approve those rewrites before they go live.
How this checker works
- It counts every character, spaces included, the way Amazon’s rule is worded.
- It looks for the phrases Amazon gives as examples. Amazon’s own checks may catch others, so read a “Pass” as “nothing we can see”, not a guarantee.
- Requirements it finds broken say “Fix”. Guidelines, and symbols that are fine in some places, say “Check”, because only you know whether “#” is part of a model number.
- It runs in your browser. Nothing you type is sent to us or anyone else.