Sitelinks
Extra links to pages on the same site that Google sometimes groups under a search result, picked automatically from the site's link structure.
Sitelinks are “links from the same domain that are clustered together under a text result” (Google Search Central). Google’s systems analyze your site’s link structure to find shortcuts that save searchers time. Google’s example is a pet store result with links to dog supplies, cat food and aquariums under it.
Google only shows them when it thinks they’ll be useful. If your site’s structure doesn’t let its algorithms find good sitelinks, or they aren’t relevant to the search, they don’t appear.
Can you choose them?
No. Google says sitelinks “are automated” for now, though it may take site owners’ input in the future. You can make good ones more likely:
- Keep page titles and headings informative, relevant and compact.
- Build a logical structure that’s easy to navigate, and link to your important pages from other relevant pages.
- Keep the anchor text of internal links concise and relevant to the page it points to.
- Avoid repeating content.
Removing one
To get rid of a sitelink you don’t want, Google suggests removing the page from your site or using noindex on it.
Related terms
Tools for it
Sources
Updated Oct 14, 2026.