Alternatives to Helium 10
Helium 10's paid plans start at Platinum, $129 a month billed monthly (checked Oct 9, 2026), more than a new seller may need. These Amazon tools start lower or focus on one job.
Updated Oct 24, 2026 by Jean Luc.
Helium 10 at a glance
- Helium 10 itself
- From $129/mo Billed monthly.
- Free plan or trial
- Free plan
- Works with
- Amazon
Our picks
- Researched
Amazon product and keyword research suite (Catalyst) for new and growing sellers; Cobalt for $1M+ brands.
Starter is $49 a month billed monthly, or $29 a month billed annually (checked Oct 12, 2026), with product and keyword research for sellers starting out.
- From $49/mo billed monthly
- 7-day money-back guarantee
- Amazon
- 3.8 on the Chrome Web Store, 368 ratings, checked Oct 12, 2026
- Researched
Amazon listing-optimization workflow: master keyword lists from competitor ASINs, Rank Radar tracking, AI copywriter and product briefs.
Starter is $39 a month billed monthly (checked Oct 13, 2026) and builds master keyword lists from competitor ASINs to optimize your listings.
- From $39/mo billed monthly
- Amazon
- 4.8 on the Chrome Web Store, 25 ratings, checked Oct 13, 2026
- Researched
Amazon brand, seller, category and keyword intelligence for wholesalers, brands and agencies.
Basic is $49 a month billed monthly, or $29 billed yearly (checked Oct 12, 2026), with brand, seller and keyword intelligence for wholesalers and brands.
- From $49/mo billed monthly
- 7-day money-back guarantee
- Amazon
- 4.1 on the Chrome Web Store, 15 ratings, checked Oct 12, 2026
By what matters to you
- Have a free plan
- Keepa, SellerApp
- Start under $50 a month
- Keepa, MerchantWords, Data Dive, Jungle Scout, SmartScout
All 9 alternatives
Prices checked between Oct 9, 2026 and Oct 13, 2026. Starting prices are each tool’s cheapest paid plan.
| Tool | Starting price | Free plan or trial | Works with | Testing |
|---|---|---|---|---|
| AMZScout | From $59.99/mo billed monthly | 10-day money-back guarantee | Amazon | Researched |
| Data Dive | From $39/mo billed monthly | None found | Amazon | Researched |
| Intellifox | From $59/mo billed monthly | 7-day free trial | Amazon | Researched |
| Jungle Scout | From $49/mo billed monthly | 7-day money-back guarantee | Amazon | Researched |
| Keepa | From €29/mo billed monthly | Free plan | Amazon | Researched |
| SellerApp | From $99/mo billed monthly | Free plan | Amazon | Researched |
| SmartScout | From $49/mo billed monthly | 7-day money-back guarantee | Amazon | Researched |
| ZonGuru | From $149/mo billed monthly | 7-day money-back guarantee | Amazon | Researched |
| MerchantWords | From $35/mo billed monthly | None found | Amazon | Researched |
How we chose these: tools we list in Marketplace seller tools, or in other categories that cover it too, that work where Helium 10 works or on any website. Tools that work where Helium 10 works come first, then tools whose main job is the same, then tools we’ve tested by score, then the rest by name. Commission never changes the order. We leave out tools that are discontinued or closed to new customers, and Helium 10’s own add-ons. Updated Oct 24, 2026.