Local Falcon vs Local Viking
Local Falcon measures where you rank on the map: geo-grid scans paid for with credits, from $24.99 a month billed monthly (checked Oct 8, 2026) for 7,500 credits a month across unlimited keywords and business locations, with AI visibility tracking. Local Viking manages the Business Profile itself, with posts, photos, review replies, map pack and organic rank tracking and GeoGrid scans, from $39 a month billed monthly (checked Oct 26, 2026) for one listing. Pick Local Falcon to track rankings for many locations at once, and Local Viking to manage a profile and track it in one place.
Updated Oct 26, 2026 by Jean Luc.
Side by side
| Local Falcon | Local Viking | |
|---|---|---|
| Starting price | From $24.99/mo Billed monthly. Checked Oct 8, 2026. | From $39/mo Billed monthly. Checked Nov 4, 2026. |
| Cost for 1 location | Not recorded | $39 a month Billed monthly. Single plan. |
| Cost for 5 locations | Not recorded | $59 a month Billed monthly. Starter plan. |
| Cost for 10 locations | Not recorded | $59 a month Billed monthly. Starter plan. |
| Free plan or trial | Free trial | None found |
| Works with | Local (Google Business Profile) | Local (Google Business Profile) |
| Best for | Solo owner, Small agency, Multi-location | Agency managing client listings, Multi-location business |
| Monthly billing | Not recorded | Available |
| Billed | Not recorded | By the vendor directly |
| Testing | Researched | Researched |
| Last verified | Oct 10, 2026 | Oct 26, 2026 |
Features we checked
| Local Falcon | Local Viking | |
|---|---|---|
| Rank tracking | Not checked | YesMap pack, organic desktop and organic mobile rankings, checked from every 48 hours to once a month; 1 keyword credit per rank type per check |
| Local grid tracking | Not checked | YesScheduled or on-demand GeoGrid scans, including service-area businesses; each grid point uses 1 GeoGrid credit |
| Local SEO | Not checked | YesPosts, photos, reviews, rankings and reports for Google Business Profile listings |
| Google Business Profile management | Not checked | YesView insights, edit location data and create posts for Google Business Profile listings across connected Google accounts |
| Review management | Not checked | YesGoogle reviews in the dashboard with replies and SMS and email alerts for new reviews |
| White-label reports | Not checked | PartlyWhite label reporting on the Pro plan and up |
| API | Not checked | YesAPI tokens from account settings for GeoGrid results, report insights and search impressions |
Each tool’s page gives the source and the day of every check.
Plans
Local Falcon
- Starter: $24.99 a month billed monthly, or $24.99 a month billed yearly, plus extra charges
- Basic: $49.99 a month billed monthly, or $49.99 a month billed yearly, plus extra charges
- Pro: $99.99 a month billed monthly, or $99.99 a month billed yearly, plus extra charges
- Premium: $199.99 a month billed monthly, or $199.99 a month billed yearly, plus extra charges
- Enterprise 1: $499 a month billed monthly, or $499 a month billed yearly, plus extra charges
- Enterprise 2: $999 a month billed monthly, or $999 a month billed yearly, plus extra charges
- Enterprise 3: $2,499 a month billed monthly, or $2,499 a month billed yearly, plus extra charges
- Enterprise 4: $4,999 a month billed monthly, or $4,999 a month billed yearly, plus extra charges
Local Viking
- Single: $39 a month billed monthly
- Starter: $59 a month billed monthly
- Pro: $99 a month billed monthly
- Agency: $149 a month billed monthly
- Enterprise: $200 a month billed monthly
Which to choose
Pick Local Falcon if
- you only need to see where you rank across your area: Starter's 7,500 credits a month cover unlimited keywords and locations.
- you want to try it first: new accounts get 100 free credits, with no card.
- you want to know how AI assistants mention your business: Starter includes AI visibility tracking.
Pick Local Viking if
- you want to post to your Business Profile and reply to reviews from one dashboard: every plan includes unlimited GMB posts.
- you manage up to 10 locations: Starter, $59 a month, covers 10 listings.
More on these tools
Sources
- Local Falcon: https://www.localfalcon.com/pricing (Oct 7, 2026)
- Local Falcon: https://www.localfalcon.com/enterprise-pricing (Oct 7, 2026)
- Local Falcon: https://www.localfalcon.com/terms-of-use (Oct 7, 2026)
- Local Viking: https://localviking.com/terms (Oct 26, 2026)
- Local Viking: https://app.localoptics.com/pricing (Oct 26, 2026)
- Local Viking: https://localviking.com/manage-gmb-listings (Oct 26, 2026)
- Local Viking: https://localviking.com/gmb-rank-tracker (Oct 26, 2026)
- Local Viking: https://localviking.com/geogrid-visibility-tracking (Oct 26, 2026)
- Local Viking: https://localviking.com/gmb-review-management (Oct 26, 2026)
- Local Viking: https://localviking.com/gmb-reporting (Oct 26, 2026)
- Local Viking: https://app.localoptics.com/docs/product-guide/understanding-credits (Oct 26, 2026)
- Local Viking: https://app.localoptics.com/docs/product-guide/buying-credits (Oct 26, 2026)
- Local Viking: https://app.localoptics.com/docs/product-guide/connecting-your-google-account (Oct 26, 2026)
- Local Viking: https://app.localoptics.com/docs/product-guide/api-keys (Oct 26, 2026)