Surfer vs Frase
Frase is the cheaper start and includes AI visibility tracking on its first plan: Starter is $49 a month billed monthly, or $39 billed yearly (checked Oct 13, 2026), for 10 articles a month and 50 tracked prompts, with a 7-day trial that needs no card. Surfer's Discovery plan is $59 a month billed monthly, or $49 billed yearly (checked Oct 24, 2026), for 10 documents a month, with no prompt tracking on that plan (Surfer sells it in its $95 AI Search Analytics plan and from Standard at $119); its 7-day trial needs a card. For a small business writing a few pages a month and watching AI answers, Frase covers both for less.
Updated Oct 24, 2026 by Jean Luc.
Side by side
| Surfer | Frase | |
|---|---|---|
| Starting price | From $59/mo Billed monthly. Checked Oct 24, 2026. | From $49/mo Billed monthly. Checked Oct 13, 2026. |
| Free plan or trial | 7-day free trial | 7-day free trial |
| Works with | Any website | Any website |
| Best for | Solo owner, In-house marketer, Small agency | Solo owner, In-house marketer, Small agency |
| Monthly billing | Available | Available |
| Billed | By the vendor directly | By the vendor directly |
| Testing | Researched | Researched |
| Last verified | Oct 14, 2026 | Oct 14, 2026 |
Plans
Surfer
- AI Search Analytics: $95 a month billed monthly, or $82 a month billed yearly
- Discovery: $59 a month billed monthly, or $49 a month billed yearly
- Standard: $119 a month billed monthly, or $99 a month billed yearly
- Pro: $219 a month billed monthly, or $182 a month billed yearly
- Peace of Mind: $359 a month billed monthly, or $299 a month billed yearly
- Enterprise: price not published
Frase
- Starter: $49 a month billed monthly, or $39 a month billed yearly
- Professional: $129 a month billed monthly, or $103 a month billed yearly, plus extra charges
- Scale: $299 a month billed monthly, or $239 a month billed yearly, plus extra charges
- Enterprise: price not published
Which to choose
Pick Surfer if
- you want Surfer's content guidelines and its AI SEO assistant, which Discovery includes.
- you'll grow into a team: Standard adds team collaboration and three seats.
Pick Frase if
- you want AI visibility tracking on the cheapest plan: Starter tracks 50 prompts.
- you publish to WordPress, Webflow, Wix or Sanity, which Frase can publish to directly.
- you want to try it without entering a card.
More on these tools
Sources
- Surfer: https://surferseo.com/pricing/ (Oct 9, 2026)
- Surfer: https://docs.surferseo.com/en/articles/12944181-how-does-the-surfer-trial-work (Oct 9, 2026)
- Surfer: https://docs.surferseo.com/en/articles/7545943-pricing-faq (Oct 9, 2026)
- Surfer: https://docs.surferseo.com/en/articles/5700345-how-can-i-cancel-my-subscription (Oct 9, 2026)
- Surfer: https://surferseo.com/legal/regulations/ (Oct 9, 2026)
- Surfer: https://surferseo.com/pricing/ (Oct 13, 2026)
- Surfer: https://docs.surferseo.com/en/articles/12944181-how-does-the-surfer-trial-work (Oct 13, 2026)
- Surfer: https://docs.surferseo.com/en/articles/7545943-pricing-faq (Oct 13, 2026)
- Surfer: https://docs.surferseo.com/en/articles/5700345-how-can-i-cancel-my-subscription (Oct 13, 2026)
- Surfer: https://surferseo.com/legal/regulations/ (Oct 13, 2026)
- Surfer: https://surfer.ai/pricing/ (Oct 24, 2026)
- Surfer: https://surfer.ai/legal/regulations/ (Oct 24, 2026)
- Frase: https://www.frase.io/pricing (Oct 9, 2026)
- Frase: https://www.frase.io/company/terms (Oct 9, 2026)
- Frase: https://docs.frase.io/get-started/plans-and-pricing (Oct 9, 2026)
- Frase: https://www.frase.io/pricing (Oct 13, 2026)
- Frase: https://www.frase.io/company/terms (Oct 13, 2026)
- Frase: https://docs.frase.io/get-started/plans-and-pricing (Oct 13, 2026)