Featured snippet

A special Google result box that shows a descriptive snippet from a page first, before the link, chosen automatically by Google's systems.

Featured snippets are “special boxes where the format of a regular search result is reversed, showing the descriptive snippet first” (Google Search Central). They can also appear inside a related questions group, which Google says is also known as “People Also Ask”.

A click on one takes the visitor straight to the part of the page the snippet came from, scrolled automatically. When the browser can’t do that, or Google can’t tell where to send the click, it opens the top of the page.

Can you get one?

You can’t mark a page as a featured snippet. Google’s systems decide whether a page would make a good one for a search and, if so, elevate it. Be wary of any tool or service that promises to put you in one.

Opting out

To block all snippets for a page, featured and regular, add the nosnippet rule. Text marked with the data-nosnippet attribute stays out of both too.
To keep regular snippets but not featured ones, try lower max-snippet values. The shorter the setting, the less likely a featured snippet. Google gives no exact minimum length, and a low value doesn’t guarantee it stops. For a guaranteed opt-out, Google says to use nosnippet.

Related terms

Tools for it

Content and AI writing

Sources

https://developers.google.com/search/docs/appearance/featured-snippets (Oct 14, 2026)

Updated Oct 14, 2026.