Alternatives to BrightLocal
BrightLocal is priced per location and starts at $41 a month billed monthly for one location (checked Oct 10, 2026), with citation submissions charged on top. These tools cost less for one location, or cover one part of the job.
Updated Oct 24, 2026 by Jean Luc.
BrightLocal at a glance
- BrightLocal itself
- From $41/mo Billed monthly.
- Free plan or trial
- 14-day free trial
- Works with
- Local (Google Business Profile)
Our picks
- Researched
Per-location listings distribution (90+ directories) with local grid rank tracking, review monitoring/response and social posting.
Lite is $20 a month billed monthly (checked Oct 12, 2026) and distributes your listing to 90+ directories, with review monitoring and local grid rankings.
- From $20/mo per location billed monthly
- Local (Google Business Profile)
- Researched
Per-location local toolkit: GBP AI agent (posts, review auto-replies, photos), Map Rank Tracker heatmaps, and listing distribution on Pro.
Base is $30 a month billed monthly (checked Oct 12, 2026), with an AI agent for Business Profile posts and photos, review auto-replies and Map Rank Tracker credits; the 7-day trial needs a card.
- From $30/mo per location billed monthly
- 7-day free trial
- Local (Google Business Profile)
- Researched
Guided Google Business Profile optimization with AI posting, review replies and local rank tracking.
Single Business is $39 a month billed monthly (checked Oct 13, 2026), with guided Business Profile tasks, review replies and rank tracking, a 14-day trial without a card and a 30-day money-back guarantee.
- From $39/mo billed monthly
- 14-day free trial
- Local (Google Business Profile)
- Researched
Local citation research, with competitor analysis and weekly opportunities; one campaign per business location, and a free Starter plan.
For citations alone: the Starter plan is free, and Small Business is $39 a month billed monthly (checked Oct 13, 2026) for five campaigns.
- From $39/mo billed monthly
- Free plan
- Local (Google Business Profile)
By what matters to you
- Have a free plan
- Google Business Profile, Whitespark Local Citation Finder, Semrush
- Start under $50 a month
- Whitespark Local Ranking Grids, Yext, Whitespark Local Rank Tracker, Moz Local, Local Falcon, Semrush Local, Localo, Whitespark Local Citation Finder and 1 more in the table below
- Work with Local (Google Business Profile)
- Birdeye, GatherUp, Google Business Profile, Grade.us, Localo, Merchynt, Moz Local, NiceJob and 10 more in the table below
All 20 alternatives
Prices checked between Oct 7, 2026 and Oct 13, 2026. Starting prices are each tool’s cheapest paid plan.
| Tool | Starting price | Free plan or trial | Works with | Testing |
|---|---|---|---|---|
| Birdeye | Pricing on request | None found | Local (Google Business Profile) | Researched |
| GatherUp | From $124/mo billed monthly | 14-day free trial | Local (Google Business Profile) | Researched |
| Google Business Profile | Free | Free plan | Local (Google Business Profile) | Researched |
| Grade.us | From $124/mo billed monthly | 14-day free trial | Local (Google Business Profile) | Researched |
| Localo | From $39/mo billed monthly | 14-day free trial | Local (Google Business Profile) | Researched |
| Merchynt | From $99/mo per location billed monthly | None found | Local (Google Business Profile) | Researched |
| Moz Local | From $20/mo per location billed monthly | None found | Local (Google Business Profile) | Researched |
| NiceJob | From $75/mo billed monthly | 14-day free trial | Local (Google Business Profile) | Researched |
| Podium | Prices on its own site | None found | Local (Google Business Profile) | Researched |
| Semrush Local | From $30/mo per location billed monthly | 7-day free trial | Local (Google Business Profile) | Researched |
| Synup | From $49/mo billed monthly | 14-day free trial | Local (Google Business Profile) | Researched |
| Uberall | Pricing on request | None found | Local (Google Business Profile) | Researched |
| Whitespark Local Citation Finder | From $39/mo billed monthly | Free plan | Local (Google Business Profile) | Researched |
| Whitespark Reputation Builder | From $79/mo per location billed monthly | 14-day free trial | Local (Google Business Profile) | Researched |
| Yext | From $16.58/mo per location billed yearly | None found | Local (Google Business Profile) | Researched |
| Local Falcon | From $24.99/mo billed monthly | Free trial | Local (Google Business Profile) | Researched |
| Whitespark Local Rank Tracker | From $17/mo billed monthly | 14-day free trial | Local (Google Business Profile) | Researched |
| Whitespark Local Ranking Grids | From $10/mo billed monthly | Free trial | Local (Google Business Profile) | Researched |
| SE Ranking | From $129/mo billed monthly | 14-day free trial | Any website | Researched |
| Semrush | From $139.95/mo billed monthly | Free plan | Any website | Researched |
How we chose these: tools we list in Local SEO, or in other categories that cover it too, that work where BrightLocal works or on any website. Tools that work where BrightLocal works come first, then tools whose main job is the same, then tools we’ve tested by score, then the rest by name. Commission never changes the order. We leave out tools that are discontinued or closed to new customers, and BrightLocal’s own add-ons. Updated Oct 24, 2026.