Semrush
All-in-one SEO suite for keyword research, rank tracking and site audits, with plans that add AI search visibility tracking.
At a glance
- Testing
- Researched Facts come from the vendor’s own pages, with sources and dates. We haven’t tested it hands-on yet.
- Starting price
- From $139.95/mo Billed monthly. All plans and billing terms
- Cost by size
- 100 tracked keywords: $139.95 a month Billed monthly. Cheapest plan for each size, from prices checked Oct 12, 2026. How it adds up
- Free plan or trial
- Free plan
- Works with
- Any website
- Best for
- In-house marketer, Small agency
- Made by
- Semrush All 4 Semrush tools
- Last verified
- Oct 12, 2026
Pricing
| Plan | Billed monthly | Billed yearly, per month |
|---|---|---|
| SEO | $139.95Plus extra charges | $117.33 |
| Starter | $199Plus extra charges | $165.17 |
| Pro+ | $299Plus extra charges | $248.17 |
| Advanced | $549Plus extra charges | $455.67 |
| Free | $0 | Not offered |
Prices checked Oct 12, 2026 at www.semrush.com.
Sources
- https://www.semrush.com/prices/ (Oct 6, 2026)
- https://www.semrush.com/pricing/seo-ai-search/ (Oct 7, 2026)
- https://www.semrush.com/company/legal/refund-policy/ (Oct 7, 2026)
- https://www.semrush.com/pricing/seo-ai-search/ (Oct 12, 2026)
- https://www.semrush.com/company/legal/refund-policy/ (Oct 12, 2026)
Change log
- Oct 7, 2026: Plans structured from the pricing page.
- Oct 12, 2026: Tagline rewritten in our voice: the old one opened with the vendor's 'Market-leading'. Plans, prices and refund policy rechecked on the pricing page (www.semrush.com/pricing/seo-ai-search/) and the refund policy, unchanged.
- Oct 12, 2026: Every number checked against its sources by a person.