Semrush pricing
Semrush has a free plan, and paid plans start at $139.95 a month billed monthly, or $117.33 a month billed yearly ($1,407.96 a year).
At a glance
- Starting price
- From $139.95/mo Billed monthly.
- Free plan
- Yes
- Free trial
- 7 days, card required
- Prices checked
- Oct 12, 2026 On semrush.com
Plans
In USD, as the vendor lists them on Oct 12, 2026.
SEO
$139.95 a month
Billed monthly
Or $117.33 a month billed yearly: $1,407.96 a year, 16% less.
Extra charges: Additional users $45/mo per user; Add-ons: Base Report $10/mo, Pro Report $20/mo, Lead Generation $90/mo
- Site Audit
- Position Tracking
- Basic keyword research and competitor analysis
Starter
$199 a month
Billed monthly
Or $165.17 a month billed yearly: $1,982.04 a year, 17% less.
Extra charges: Additional users $45/mo per user; Add-ons: Base Report $10/mo, Pro Report $20/mo, Lead Generation $90/mo
- MCP access
- AI-ready Site Audit
- Competitors insights tools
- Keyword research and optimization tools
Pro+
$299 a month
Billed monthly
Or $248.17 a month billed yearly: $2,978.04 a year, 17% less.
Extra charges: Additional users $80/mo per user; Add-ons: Base Report $10/mo, Pro Report $20/mo, Lead Generation $90/mo
- All Starter features
- Historical SEO data
- Content optimization
- Multi-location/device tracking
- Keyword cannibalization analysis
Advanced
$549 a month
Billed monthly
Or $455.67 a month billed yearly: $5,468.04 a year, 17% less.
Extra charges: Additional users $100/mo per user; Add-ons: Base Report $10/mo, Pro Report $20/mo, Lead Generation $90/mo
- All Pro+ features
- SEO share of voice
- API data integration
Free
$0 a month
No charge
- Help Center & Basic Onboarding
Cost by size
The cheapest plan that covers each size, with any extras it needs, worked out from the prices checked Oct 12, 2026.
| Size | Cost | Cheapest way to get it |
|---|---|---|
| 100 tracked keywords | $139.95 a monthBilled monthly | SEO plan |
Limits by plan
| Limit | SEO | Starter | Pro+ | Advanced | Free |
|---|---|---|---|---|---|
| Websites to monitor | 5 | 5 | 15 | 40 | 1 |
| Tracked keywords | 500 | 500 | 1,500 | 5,000 | 10 |
| Rank updates | Daily | Daily | Daily | Daily | Not listed |
| Users included | 1 | 1 | 1 | 1 | Not listed |
| Reports per day | 3,000 | 3,000 | 5,000 | 10,000 | 10 |
| Results per report | 10,000 | 10,000 | 30,000 | 50,000 | Not listed |
| Pages to crawl a month | 100,000 | 100,000 | 300,000 | 1,000,000 | Not listed |
| AI prompts tracked daily | No | 50 | 100 | 200 | Not listed |
Billing and cancellation
- Refunds
- 7-day money-back guarantee on first subscriptions of twelve months or more, and on first add-ons.
Sources and changes
- https://www.semrush.com/prices/ (Oct 6, 2026)
- https://www.semrush.com/pricing/seo-ai-search/ (Oct 7, 2026)
- https://www.semrush.com/company/legal/refund-policy/ (Oct 7, 2026)
- https://www.semrush.com/pricing/seo-ai-search/ (Oct 12, 2026)
- https://www.semrush.com/company/legal/refund-policy/ (Oct 12, 2026)
Change log
- Oct 12, 2026: Tagline rewritten in our voice: the old one opened with the vendor's 'Market-leading'. Plans, prices and refund policy rechecked on the pricing page (www.semrush.com/pricing/seo-ai-search/) and the refund policy, unchanged.
- Oct 12, 2026: Every number checked against its sources by a person.
- Oct 7, 2026: Plans structured from the pricing page.