Acquired. Siteimprove has acquired MarketMuse, and since June 30, 2026 provides the Optimize, Research and Strategy plans under its own terms.
MarketMuse
AI topic-modeling and content-strategy platform (content inventory, briefs, gap analysis).
At a glance
- Testing
- Researched Facts come from the vendor’s own pages, with sources and dates. We haven’t tested it hands-on yet.
- Starting price
- Pricing on request The vendor quotes prices individually. All plans and billing terms
- Free plan or trial
- Free plan
- Works with
- Any website
- Best for
- In-house marketer
- Last verified
- Oct 14, 2026
Pricing
| Plan | Billed monthly | Billed yearly, per month |
|---|---|---|
| Free | $0 | Not offered |
| Optimize | Not published | Not published |
| Research | Not published | Not published |
| Strategy | Not published | Not published |
Prices checked Oct 13, 2026 at www.marketmuse.com.
Sources
- https://www.marketmuse.com/pricing/ (Oct 9, 2026)
- https://www.marketmuse.com/terms-of-service/ (Oct 9, 2026)
- https://help.marketmuse.com/support/solutions/articles/80001167929-managing-your-membership-and-payment-methods (Oct 9, 2026)
- https://www.marketmuse.com/pricing/ (Oct 13, 2026)
- https://www.marketmuse.com/terms-of-service/ (Oct 13, 2026)
- https://help.marketmuse.com/support/solutions/articles/80001167929-managing-your-membership-and-payment-methods (Oct 13, 2026)
Change log
- Oct 9, 2026: Plans and limits added from the pricing page (no paid prices published); billing, cancelling and refunds from the terms and help center; marked acquired by Siteimprove per the terms.
- Oct 14, 2026: Every number checked against its sources by a person.