Acquired. Siteimprove has acquired MarketMuse, and since June 30, 2026 provides the Optimize, Research and Strategy plans under its own terms.
MarketMuse pricing
MarketMuse has a free plan, and quotes its paid plans on request.
At a glance
- Starting price
- Pricing on request The vendor quotes prices individually.
- Free plan
- Yes
- Free trial
- Yes
- Monthly billing
- Available
- Billed
- By the vendor directly
- Prices checked
- Oct 13, 2026 On marketmuse.com
Plans
As the vendor lists them on Oct 13, 2026.
Free
$0 a month
No charge
- Access to Topic Navigator
- Access to Keywords, SERP x-ray & SERP Heatmap
- Access to Site Heatmap & Connect
- Export for saved writing only
Optimize
Price not published
- Access to Article Briefs
- Export for saved writing, applications & Documents
- Access to Topic Navigator
- Access to Keywords, SERP x-ray & SERP Heatmap
- Access to Site Heatmap & Connect
Research
Price not published
- Access to Article Briefs
- Export for saved writing, applications & Documents
- Access to Topic Navigator
- Access to Keywords, SERP x-ray & SERP Heatmap
- Access to Site Heatmap & Connect
Strategy
Price not published
- Access to all 9 Brief types
- Export for saved writing, applications & Documents
- Access to Topic Navigator
- Access to Keywords, SERP x-ray & SERP Heatmap
- Access to Site Heatmap & Connect
Limits by plan
| Limit | Free | Optimize | Research | Strategy |
|---|---|---|---|---|
| Users | 1 | 1 | 3 | 5 |
| Queries a month | 10 | 100 | Unlimited | Unlimited |
| Site inventories | 0 | 1 | 1 | 1 |
| Tracked topics | 0 | 100 | 1,000 | 10K |
| Content Briefs a month | 0 | 5 | 10 | 20 |
| Content Strategy Documents a month | 0 | 1 | 3 | 5 |
Billing and cancellation
- How to cancel
- Cancel any time by notice; the subscription stops renewing and access lasts to the end of the paid term. The help center says you can downgrade to Free in Settings > Subscription, or contact support through the in-app chat to close the account.
- Refunds
- All fees are non-refundable, with no refund or credit for the unused part of a term.
Sources and changes
- https://www.marketmuse.com/pricing/ (Oct 9, 2026)
- https://www.marketmuse.com/terms-of-service/ (Oct 9, 2026)
- https://help.marketmuse.com/support/solutions/articles/80001167929-managing-your-membership-and-payment-methods (Oct 9, 2026)
- https://www.marketmuse.com/pricing/ (Oct 13, 2026)
- https://www.marketmuse.com/terms-of-service/ (Oct 13, 2026)
- https://help.marketmuse.com/support/solutions/articles/80001167929-managing-your-membership-and-payment-methods (Oct 13, 2026)
Change log
- Oct 14, 2026: Every number checked against its sources by a person.
- Oct 9, 2026: Plans and limits added from the pricing page (no paid prices published); billing, cancelling and refunds from the terms and help center; marked acquired by Siteimprove per the terms.