BrightLocal vs Moz Local
Moz Local is the cheaper way to get listed: Lite is $20 a month billed monthly per location (checked Oct 12, 2026), and sends your listing to 90+ directories with review monitoring and local grid rankings. BrightLocal's Track plan, $41 a month billed monthly for one location (checked Oct 10, 2026), adds 100 tracked keywords, a Business Profile audit and citation monitoring, and Manage, $54, keeps your details synced across key sites. Pick Moz Local to distribute listings at the lowest price, and BrightLocal to track and audit how a business shows up.
Updated Oct 24, 2026 by Jean Luc.
Side by side
| BrightLocal | Moz Local | |
|---|---|---|
| Starting price | From $41/mo Billed monthly. Checked Oct 10, 2026. | From $20/mo per location Billed monthly. Checked Oct 12, 2026. |
| Cost for 1 location | $41 a month Billed monthly. Track, 1 location plan. | $20 a month Billed monthly. Lite plan at $20 a month per location, for 1 location. |
| Cost for 5 locations | $62 a month Billed monthly. Track, 5 locations plan. | $100 a month Billed monthly. Lite plan at $20 a month per location, for 5 locations. |
| Cost for 10 locations | $83 a month Billed monthly. Track, 10 locations plan. | $200 a month Billed monthly. Lite plan at $20 a month per location, for 10 locations. |
| Free plan or trial | 14-day free trial | None found |
| Works with | Local (Google Business Profile) | Local (Google Business Profile) |
| Best for | Small agency, Multi-location, Solo owner | Solo owner, Multi-location, Small agency |
| Testing | Researched | Researched |
| Last verified | Oct 10, 2026 | Oct 12, 2026 |
Plans
BrightLocal
- Track, 1 location: $41 a month billed monthly, or $30.75 a month billed yearly, plus extra charges
- Track, 5 locations: $62 a month billed monthly, or $46.50 a month billed yearly, plus extra charges
- Track, 10 locations: $83 a month billed monthly, or $62.25 a month billed yearly, plus extra charges
- Track, 20 locations: $104 a month billed monthly, or $78 a month billed yearly, plus extra charges
- Track, 30 locations: $156 a month billed monthly, or $117.33 a month billed yearly, plus extra charges
- Manage, 1 location: $54 a month billed monthly, or $40.42 a month billed yearly, plus extra charges
- Manage, 5 locations: $76 a month billed monthly, or $56.92 a month billed yearly, plus extra charges
- Manage, 10 locations: $109 a month billed monthly, or $81.67 a month billed yearly, plus extra charges
- Manage, 20 locations: $153 a month billed monthly, or $114.67 a month billed yearly, plus extra charges
- Manage, 30 locations: $230 a month billed monthly, or $172.42 a month billed yearly, plus extra charges
- Grow, 1 location: $65 a month billed monthly, or $48.67 a month billed yearly, plus extra charges
- Grow, 5 locations: $87 a month billed monthly, or $65.17 a month billed yearly, plus extra charges
- Grow, 10 locations: $131 a month billed monthly, or $98.17 a month billed yearly, plus extra charges
- Grow, 20 locations: $197 a month billed monthly, or $147.67 a month billed yearly, plus extra charges
- Grow, 30 locations: $296 a month billed monthly, or $221.92 a month billed yearly, plus extra charges
Moz Local
- Lite: $20 a month per location billed monthly, or $16.58 a month per location billed yearly, plus extra charges
- Preferred: $30 a month per location billed monthly, or $24.92 a month per location billed yearly, plus extra charges
- Elite: $40 a month per location billed monthly, or $33.25 a month per location billed yearly, plus extra charges
- Enterprise: price not published
Which to choose
Pick BrightLocal if
- you want rank tracking for 100 keywords and a Business Profile audit in one plan.
- you want to try first: BrightLocal has a 14-day trial with no card.
Pick Moz Local if
- you mainly need your listing on many directories: Lite covers 90+.
- you want to reply to reviews from the same tool: Preferred, $30 a month, adds review responding.
More on these tools
Sources
- BrightLocal: https://www.brightlocal.com/pricing/ (Oct 7, 2026)
- BrightLocal: https://www.brightlocal.com/pricing/ (Oct 10, 2026)
- Moz Local: https://moz.com/products/local/pricing (Oct 7, 2026)
- Moz Local: https://moz.com/products/local/pricing (Oct 12, 2026)
- Moz Local: https://moz.com/products/local (Oct 12, 2026)