BrightLocal vs Whitespark Local Citation Finder
These do different jobs. BrightLocal is a local SEO platform: its Track plan, $41 a month billed monthly for one location (checked Oct 10, 2026), tracks 100 keywords, audits your Google Business Profile and checks citations, and its Citation Builder submits listings for a separate fee. Whitespark Local Citation Finder only finds citation opportunities, but it has a free Starter plan, and its Small Business plan is $39 a month billed monthly (checked Oct 13, 2026) for five campaigns. Pick on the job: Whitespark to find where to list a business, BrightLocal to track and manage it once it's listed.
Updated Oct 24, 2026 by Jean Luc.
Side by side
| BrightLocal | Whitespark Local Citation Finder | |
|---|---|---|
| Starting price | From $41/mo Billed monthly. Checked Oct 10, 2026. | From $39/mo Billed monthly. Checked Oct 13, 2026. |
| Cost for 1 location | $41 a month Billed monthly. Track, 1 location plan. | Not recorded |
| Cost for 5 locations | $62 a month Billed monthly. Track, 5 locations plan. | Not recorded |
| Cost for 10 locations | $83 a month Billed monthly. Track, 10 locations plan. | Not recorded |
| Free plan or trial | 14-day free trial | Free plan |
| Works with | Local (Google Business Profile) | Local (Google Business Profile) |
| Best for | Small agency, Multi-location, Solo owner | Small agency, Solo owner, Multi-location |
| Testing | Researched | Researched |
| Last verified | Oct 10, 2026 | Oct 14, 2026 |
Plans
BrightLocal
- Track, 1 location: $41 a month billed monthly, or $30.75 a month billed yearly, plus extra charges
- Track, 5 locations: $62 a month billed monthly, or $46.50 a month billed yearly, plus extra charges
- Track, 10 locations: $83 a month billed monthly, or $62.25 a month billed yearly, plus extra charges
- Track, 20 locations: $104 a month billed monthly, or $78 a month billed yearly, plus extra charges
- Track, 30 locations: $156 a month billed monthly, or $117.33 a month billed yearly, plus extra charges
- Manage, 1 location: $54 a month billed monthly, or $40.42 a month billed yearly, plus extra charges
- Manage, 5 locations: $76 a month billed monthly, or $56.92 a month billed yearly, plus extra charges
- Manage, 10 locations: $109 a month billed monthly, or $81.67 a month billed yearly, plus extra charges
- Manage, 20 locations: $153 a month billed monthly, or $114.67 a month billed yearly, plus extra charges
- Manage, 30 locations: $230 a month billed monthly, or $172.42 a month billed yearly, plus extra charges
- Grow, 1 location: $65 a month billed monthly, or $48.67 a month billed yearly, plus extra charges
- Grow, 5 locations: $87 a month billed monthly, or $65.17 a month billed yearly, plus extra charges
- Grow, 10 locations: $131 a month billed monthly, or $98.17 a month billed yearly, plus extra charges
- Grow, 20 locations: $197 a month billed monthly, or $147.67 a month billed yearly, plus extra charges
- Grow, 30 locations: $296 a month billed monthly, or $221.92 a month billed yearly, plus extra charges
Whitespark Local Citation Finder
- Small Business: $39 a month billed monthly, or $33 a month billed yearly
- Specialist: $49 a month billed monthly, or $41 a month billed yearly
- Agency: $59 a month billed monthly, or $49 a month billed yearly
- Enterprise: $149 a month billed monthly, or $124 a month billed yearly
- Starter: $0
Whitespark Local Citation Finder pricing, limits and billing terms
Which to choose
Pick BrightLocal if
- you want rank tracking, a Business Profile audit and citation monitoring in one place.
- you want someone to submit citations for you: Citation Builder is sold per site, from $3.20.
Pick Whitespark Local Citation Finder if
- you only need to find citation sites and want to start free on the Starter plan.
- you handle several businesses: Small Business covers five campaigns, one for each location.
More on these tools
Sources
- BrightLocal: https://www.brightlocal.com/pricing/ (Oct 7, 2026)
- BrightLocal: https://www.brightlocal.com/pricing/ (Oct 10, 2026)
- Whitespark Local Citation Finder: https://whitespark.ca/pricing/ (Oct 7, 2026)
- Whitespark Local Citation Finder: https://whitespark.ca/local-citation-finder/ (Oct 7, 2026)
- Whitespark Local Citation Finder: https://whitespark.ca/terms/ (Oct 7, 2026)
- Whitespark Local Citation Finder: https://whitespark.ca/pricing/ (Oct 13, 2026)
- Whitespark Local Citation Finder: https://whitespark.ca/local-citation-finder/ (Oct 13, 2026)
- Whitespark Local Citation Finder: https://whitespark.ca/terms/ (Oct 13, 2026)