Alternatives to Semrush
Most small businesses look past Semrush on price: its paid plans start at $139.95 a month billed monthly (checked Oct 12, 2026). These tools cover the same ground, keyword research, rank tracking and site audits, for less, or give you more tracked keywords for the money.
Updated Oct 24, 2026 by Jean Luc.
Semrush at a glance
- Semrush itself
- From $139.95/mo Billed monthly.
- Free plan or trial
- Free plan
- Works with
- Any website
Our picks
- Researched
Agency-friendly all-in-one platform with daily rank tracking, audits, white-label Agency Pack and an AI Search add-on.
Core is $129 a month billed monthly (checked Oct 12, 2026) and tracks 2,000 keywords daily, four times Semrush's SEO plan, with a 14-day trial that needs no card.
- From $129/mo billed monthly
- 14-day free trial
- Any website
- Researched
Backlink-index-led SEO suite (Site Explorer, Keywords Explorer, Site Audit, Rank Tracker) with Brand Radar for AI visibility.
Starter is $29 a month billed monthly (checked Oct 8, 2026) for one project and 50 tracked keywords, and Ahrefs Free gives verified site owners limited Site Explorer and Site Audit access.
- From $29/mo billed monthly
- Free plan
- Any website
- Researched
Low-cost, plain-English SEO tool from Neil Patel (keywords, audits, rank tracking, AI visibility) with lifetime-plan option.
Individual is $29 a month billed monthly, or $16 a month billed yearly (checked Oct 8, 2026), for one project with 125 tracked keywords, and there's a limited free account.
- From $29/mo billed monthly
- Free plan
- Any website
- Researched
Long-running SEO suite (Domain Authority, Keyword Explorer, Link Explorer, site crawl) now bundling AI-visibility dashboards and prompt tracking.
Starter is $49 a month billed monthly (checked Oct 12, 2026) for one website, and Standard, at $99, adds 300 tracked keywords and 150 tracked AI prompts.
- From $49/mo billed monthly
- Free plan
- Any website
By what matters to you
- Have a free plan
- Ahrefs, Mangools, Moz Pro, SEO PowerSuite, Seobility, Ubersuggest, SERPWatcher
- Start under $50 a month
- Ahrefs, Ubersuggest, SEO PowerSuite, SpyFu, Moz Pro, Majestic
All 13 alternatives
Prices checked between Oct 8, 2026 and Oct 13, 2026. Starting prices are each tool’s cheapest paid plan.
| Tool | Starting price | Free plan or trial | Works with | Testing |
|---|---|---|---|---|
| Ahrefs | From $29/mo billed monthly | Free plan | Any website | Researched |
| Mangools | From $61/mo billed monthly | Free plan | Any website | Researched |
| Moz Pro | From $49/mo billed monthly | Free plan | Any website | Researched |
| SE Ranking | From $129/mo billed monthly | 14-day free trial | Any website | Researched |
| SEO PowerSuite | From $29.08/mo billed yearly | Free plan | Any website | Researched |
| Seobility | From €59.90/mo billed monthly | Free plan | Any website | Researched |
| Serpstat | From $69/mo billed monthly | 7-day free trial | Any website | Researched |
| SpyFu | From $39/mo billed monthly | 30-day money-back guarantee | Any website | Researched |
| Ubersuggest | From $29/mo billed monthly | Free plan | Any website | Researched |
| Ahrefs Brand Radar | From $50/mo billed monthly | None found | Any website | Researched |
| Majestic | From $49.99/mo billed monthly | 7-day money-back guarantee | Any website | Researched |
| SE Visible | From $99/mo billed monthly | 10-day free trial | Any website | Researched |
| SERPWatcher | From $61/mo billed monthly | Free plan | Any website | Researched |
How we chose these: tools we list in All-in-one suites, or in other categories that cover it too, that work where Semrush works or on any website. Tools that work where Semrush works come first, then tools whose main job is the same, then tools we’ve tested by score, then the rest by name. Commission never changes the order. We leave out tools that are discontinued or closed to new customers, and Semrush’s own add-ons. Updated Oct 24, 2026.