Smush vs Imagify
Imagify charges by how much you compress each month: its free plan covers 20MB, about 200 images, and Growth is $5.99 a month billed monthly (checked Oct 13, 2026) for 500MB, about 5,000 images, on unlimited websites. Smush Pro Basic is $50 a year for one site, billed yearly (checked Oct 26, 2026), with WebP and AVIF conversion and a 119-location CDN. Smush refunds within 30 days; Imagify gives no refunds. Pick Imagify for several sites or month-to-month billing, and Smush for one site paid yearly with a CDN.
Updated Oct 26, 2026 by Jean Luc.
Side by side
| Smush | Imagify | |
|---|---|---|
| Starting price | From $4.17/mo Monthly equivalent of a yearly plan. Checked Oct 28, 2026. | From $5.99/mo Billed monthly. Checked Nov 4, 2026. |
| Free plan or trial | Free plan | Free plan |
| Works with | WordPress, WooCommerce | WooCommerce, WordPress |
| Best for | Solo owner, WooCommerce store, Small agency | WooCommerce store |
| Monthly billing | Available | Available |
| Billed | By the vendor directly | By the vendor directly |
| Store rating | 4.8 on WordPress.org, 6,053 ratings, checked Oct 26, 2026 | 4.3 on WordPress.org, 1,657 ratings, checked Oct 13, 2026 |
| Testing | Researched | Researched |
| Last verified | Oct 26, 2026 | Oct 14, 2026 |
Features we checked
| Smush | Imagify | |
|---|---|---|
| Image compression | YesPro plans add higher compression levels (Ultra, Super, Basic) and automatic WebP and AVIF conversion | Not checked |
| Speed optimization | PartlyImages only, with lazy load, and preload and delivery from a 119-location CDN on Pro plans | Not checked |
Each tool’s page gives the source and the day of every check.
Plans
Smush
- Pro Basic: not offered monthly, or $4.17 a month billed yearly
- Pro Standard: not offered monthly, or $6.25 a month billed yearly
- Pro Plus: not offered monthly, or $8.33 a month billed yearly
- Premium: $9.99 a month billed monthly
Imagify
- Starter: $0
- Infinite: $11.99 a month billed monthly, or $9.99 a month billed yearly
- Growth: $5.99 a month billed monthly, or $4.99 a month billed yearly, plus extra charges
Which to choose
Pick Smush if
- you want a refund window: Smush gives 30 days, and Imagify doesn't refund.
- you want images served from a CDN: Pro plans include a 119-location CDN with 50GB.
Pick Imagify if
- you run several sites: every Imagify plan covers unlimited websites.
- you'd rather pay month to month: Growth is $5.99 a month billed monthly, or $4.99 a month billed yearly.
More on these tools
Sources
- Smush: https://wpmudev.com/terms-of-service/ (Oct 26, 2026)
- Smush: https://wpmudev.com/pricing/ (Oct 26, 2026)
- Smush: https://wpmudev.com/project/wp-smush-pro/ (Oct 26, 2026)
- Smush: https://wpmudev.com/premium/ (Oct 26, 2026)
- Smush: https://wordpress.org/plugins/wp-smushit/ (Oct 26, 2026)
- Imagify: https://imagify.io/pricing/ (Oct 9, 2026)
- Imagify: https://wordpress.org/plugins/imagify/ (Oct 6, 2026)
- Imagify: https://imagify.io/faq/ (Oct 9, 2026)
- Imagify: https://imagify.io/terms/ (Oct 9, 2026)
- Imagify: https://imagify.io/pricing/ (Oct 13, 2026)
- Imagify: https://wordpress.org/plugins/imagify/ (Oct 13, 2026)
- Imagify: https://imagify.io/faq/ (Oct 13, 2026)
- Imagify: https://imagify.io/terms/ (Oct 13, 2026)