Alternatives to Smush
Smush's free plugin compresses and lazy loads images, but WebP and AVIF conversion and its CDN need Pro, from $50 a year for one site billed yearly (checked Oct 26, 2026), and the Pro plans aren't sold monthly. These plugins convert to WebP for free or charge by the month.
Updated Oct 26, 2026 by Jean Luc.
Smush at a glance
- Smush itself
- From $4.17/mo Monthly equivalent of a yearly plan.
- Free plan or trial
- Free plan
- Works with
- WordPress, WooCommerce
Our picks
- Researched
Free WordPress plugin that compresses images on your own server, with paid plans for the Easy IO image CDN (automatic WebP and AVIF), premium compression credits and the SWIS Performance speed plugin.
Its free plugin optimizes unlimited images on your own server, and the Easy IO image CDN with automatic WebP is $5 a month billed monthly (checked Oct 26, 2026).
- From $5/mo billed monthly
- Free plan
- WordPress
- 4.8 on WordPress.org, 1,841 ratings, checked Oct 26, 2026
- Researched
WordPress plugin that serves WebP copies of your JPEG, PNG and GIF images to browsers that support them, free, with a PRO plan priced by images converted that adds AVIF, conversion on the developer's server and resizing of large images.
Serves WebP copies of your images for free from your own server; PRO adds AVIF from $5 a month billed monthly (checked Oct 26, 2026) for 10,000 images a month, on unlimited websites.
- From $5/mo billed monthly
- Free plan
- WordPress
- 4.9 on WordPress.org, 1,106 ratings, checked Oct 26, 2026
- Researched
TeamUpdraft's free WordPress plugin for page caching, image compression with WebP conversion, database cleanup and minification, with a yearly Premium license by number of sites that adds lazy loading, preloading and unused image removal.
Its free plugin compresses images, converts them to WebP and adds page caching and database cleanup; Premium starts at $49 a year for two sites, billed yearly (checked Oct 26, 2026).
- From $4.08/mo billed yearly
- Free plan
- WordPress, WooCommerce
- 4.8 on WordPress.org, 2,616 ratings, checked Oct 26, 2026
- Researched
WP Media's image compressor with WebP/AVIF conversion for WordPress/WooCommerce catalogs, sold by monthly data quota.
Charges by the data you compress each month, on unlimited websites: free for 20MB a month (about 200 images), or Growth at $5.99 a month billed monthly (checked Oct 13, 2026) for 500MB.
- From $5.99/mo billed monthly
- Free plan
- WooCommerce, WordPress
- 4.3 on WordPress.org, 1,657 ratings, checked Oct 13, 2026
By what matters to you
- Start under $50 a month
- WP-Optimize, Converter for Media, EWWW Image Optimizer, AltText.ai, Imagify, W3 Total Cache
- Work with WordPress
- Converter for Media, EWWW Image Optimizer, Imagify, Autoptimize, LiteSpeed Cache, W3 Total Cache, WP Fastest Cache, WP-Optimize
- Work with WooCommerce
- Imagify, Autoptimize, LiteSpeed Cache, WP Fastest Cache, WP-Optimize
All 9 alternatives
Prices checked Nov 4, 2026. Starting prices are each tool’s cheapest paid plan.
| Tool | Starting price | Free plan or trial | Works with | Testing |
|---|---|---|---|---|
| Converter for Media | From $5/mo billed monthly | Free plan | WordPress | Researched |
| EWWW Image Optimizer | From $5/mo billed monthly | Free plan | WordPress | Researched |
| Imagify | From $5.99/mo billed monthly | Free plan | WooCommerce, WordPress | Researched |
| Autoptimize | Price not published | Free plan | WordPress, WooCommerce | Researched |
| LiteSpeed Cache | Free | Free plan | WordPress, WooCommerce | Researched |
| W3 Total Cache | From $8.25/mo billed yearly | Free plan | WordPress | Researched |
| WP Fastest Cache | From $49 one-time for one site | Free plan | WordPress, WooCommerce | Researched |
| WP-Optimize | From $4.08/mo billed yearly | Free plan | WordPress, WooCommerce | Researched |
| AltText.ai | From $5/mo billed monthly | Free plan | Any website | Researched |
How we chose these: tools we list in Image optimization, or in other categories that cover it too, that work where Smush works or on any website. Tools that work where Smush works come first, then tools whose main job is the same, then tools we’ve tested by score, then the rest by name. Commission never changes the order. We leave out tools that are discontinued or closed to new customers, and Smush’s own add-ons. Updated Oct 26, 2026.