Smush
WPMU DEV's WordPress image optimizer, a free plugin that compresses and lazy loads images, with yearly Pro plans that add higher compression, WebP and AVIF conversion and a 119-location image CDN.
At a glance
- Testing
- Researched Facts come from the vendor’s own pages, with sources and dates. We haven’t tested it hands-on yet.
- Starting price
- From $4.17/mo Monthly equivalent of a yearly plan. All plans and billing terms
- Free plan or trial
- Free plan
- Works with
- WordPress, WooCommerce
- Best for
- Solo owner, WooCommerce store, Small agency
- Made by
- WPMU DEV All 3 WPMU DEV tools
- Store rating
- 4.8 on WordPress.org, 6,053 ratings, checked Oct 26, 2026 Week by week
- Last verified
- Oct 26, 2026
Pricing
| Plan | Billed monthly | Billed yearly, per month |
|---|---|---|
| Pro Basic | Not offered | $4.17 |
| Pro Standard | Not offered | $6.25 |
| Pro Plus | Not offered | $8.33 |
| Premium | $9.99 | Not offered |
Prices checked Oct 28, 2026 at wpmudev.com.
Features we checked
- Image compression
- Yes: Pro plans add higher compression levels (Ultra, Super, Basic) and automatic WebP and AVIF conversion Checked Oct 26, 2026 on wpmudev.com
- Speed optimization
- Partly: Images only, with lazy load, and preload and delivery from a 119-location CDN on Pro plans Checked Oct 26, 2026 on wpmudev.com
Sources
- https://wpmudev.com/terms-of-service/ (Oct 26, 2026)
- https://wpmudev.com/pricing/ (Oct 26, 2026)
- https://wpmudev.com/project/wp-smush-pro/ (Oct 26, 2026)
- https://wpmudev.com/premium/ (Oct 26, 2026)
- https://wordpress.org/plugins/wp-smushit/ (Oct 26, 2026)
Change log
- Oct 26, 2026: New draft record from the WPMU DEV pricing, Smush Pro and Premium pages, the terms of service and the WordPress.org listing.
- Oct 26, 2026: Every number checked against its sources by a person.
Alternatives to Smush
- Researched
WordPress plugin that serves WebP copies of your JPEG, PNG and GIF images to browsers that support them, free, with a PRO plan priced by images converted that adds AVIF, conversion on the developer's server and resizing of large images.
- From $5/mo billed monthly
- Free plan
- WordPress
- 4.9 on WordPress.org, 1,106 ratings, checked Oct 26, 2026
- Researched
Free WordPress plugin that compresses images on your own server, with paid plans for the Easy IO image CDN (automatic WebP and AVIF), premium compression credits and the SWIS Performance speed plugin.
- From $5/mo billed monthly
- Free plan
- WordPress
- 4.8 on WordPress.org, 1,841 ratings, checked Oct 26, 2026
- Researched
WP Media's image compressor with WebP/AVIF conversion for WordPress/WooCommerce catalogs, sold by monthly data quota.
- From $5.99/mo billed monthly
- Free plan
- WooCommerce, WordPress
- 4.3 on WordPress.org, 1,657 ratings, checked Oct 13, 2026
- Researched
Free WordPress plugin that aggregates, minifies and caches scripts and styles, defers JavaScript, minifies HTML and lazy loads images, with a paid Autoptimize Pro subscription that adds page caching, image optimization, a CDN and critical CSS.
- Price not published
- Free plan
- WordPress, WooCommerce
- 4.7 on WordPress.org, 1,428 ratings, checked Oct 26, 2026
- Researched
Free WordPress plugin from LiteSpeed Technologies with server-level page caching on LiteSpeed web servers, plus CSS and JS minification, lazy load, database cleanup and image optimization through QUIC.cloud.
- Free
- Free plan
- WordPress, WooCommerce
- 4.8 on WordPress.org, 2,777 ratings, checked Oct 26, 2026
- Researched
BoldGrid's free WordPress caching plugin for page, database, object and browser caching, minify, lazy load and CDN setup, with a yearly Pro license priced by number of sites that adds full site delivery, delay scripts and unlimited WebP conversions.
- From $8.25/mo billed yearly
- Free plan
- WordPress
- 4.4 on WordPress.org, 5,420 ratings, checked Oct 26, 2026
All alternatives to Smush, by price and platform
Compared head to head
Smush on our short lists
Do you make Smush? Claim this listing or sponsor it in its category. Neither changes its place in any list or its score.