Free SEO tools for small businesses
SEO tools you can use without paying, either free outright or on a free plan of a paid tool, with the day each was checked. We list 90.
Updated Oct 24, 2026 by Jean Luc.
Our picks
- Researched
Google's free reports on how your site does in Google Search: queries, clicks, indexing, URL inspection, Core Web Vitals and rich results.
Start here: Google's own free reports on the searches you show up for, your clicks, indexing, Core Web Vitals and rich results.
- Free
- Free plan
- Any website
- Researched
Google's free business listing for Search and Maps: posts, reviews, bookings and performance insights.
Free, and the listing a local business shows in Search and Maps, with posts, reviews, bookings and performance insights.
- Free
- Free plan
- Local (Google Business Profile)
- Researched
Microsoft's free console for a site's Bing search performance, with backlink, keyword research and site scan tools.
Microsoft's free console for how your site does in Bing, with backlink, keyword research and site scan tools.
- Free
- Free plan
- Any website
- Researched
Free Ahrefs access for verified sites: Site Audit (170+ issues), Site Explorer (your keywords/backlinks) and Web Analytics.
Free for sites you verify: Site Audit, your own keywords and backlinks in Site Explorer, and Web Analytics (checked Oct 6, 2026).
- Free
- Free plan
- Any website
- Researched
Desktop crawler for technical audits; free up to 500 URLs.
The free version crawls up to 500 URLs with no sign-up, enough to audit titles, meta data and directives on a small site (checked Oct 12, 2026).
- From $23.25/mo billed yearly
- Free plan
- Any website
85 more that fit
Every tool here has a free plan and is still sold to new customers. Tools we’ve tested come first, by score, then the rest by name.
Prices checked between Oct 6, 2026 and Oct 13, 2026.
- Researched
Backlink-index-led SEO suite (Site Explorer, Keywords Explorer, Site Audit, Rank Tracker) with Brand Radar for AI visibility.
- From $29/mo billed monthly
- Free plan
- Any website
- Researched
Bulk AI product descriptions, titles and meta descriptions with automatic writing on product import, priced by monthly credits.
- From $19/mo billed monthly
- Free plan
- Shopify
- 4.9 on the Shopify App Store, 525 ratings, checked Oct 6, 2026
- Researched
WordPress SEO plugin with guided setup, schema, local SEO and search statistics (Awesome Motive).
- From $4.13/mo billed yearly
- Free plan
- WordPress
- Researched
AI alt-text generator for product images with SEO keywords and ecommerce data, across Shopify, WooCommerce, BigCommerce and more.
- From $5/mo billed monthly
- Free plan
- Any website
- 4.5 on the Shopify App Store, 142 ratings, checked Oct 13, 2026
- Researched
Etsy seller platform with keyword and product research, listing optimization, AI responses and customer follow-ups.
- From $11.99/mo billed monthly
- Free plan
- Etsy
- 4.3 on the Chrome Web Store, 439 ratings, checked Oct 12, 2026
- Researched
Amazon's first-party search data for Brand Registry owners: Search Query Performance, Top Search Terms, market basket, repeat purchase and demographics dashboards.
- Free
- Free plan
- Amazon
- Researched
Visualizes autocomplete questions and prepositions for content ideation (Neil Patel-owned).
- From $20/mo billed monthly
- Free plan
- Any website
- Researched
Credit-based GEO tracking across 10+ AI engines with a free Essential tier.
- From $295/mo billed monthly
- Free plan
- Any website
- Researched
Free AEO app that generates llms.txt/llms-full files and Markdown product exports (including custom metafields) with AI-bot and URL controls.
- Free
- Free plan
- Shopify
- 5.0 on the Shopify App Store, 392 ratings, checked Oct 6, 2026
- Researched
SEO-ready AI blog builder for Shopify with keyword research, AI tokens, SEO audits and multilingual posts.
- From $14.90/mo billed monthly
- Free plan
- Shopify
- 4.9 on the Shopify App Store, 568 ratings, checked Oct 6, 2026
- Researched
Image compression and alt-text app with tiered speed optimization, up to hand-written theme speed work by an expert with score-increase and theme-break guarantees.
- From $19/mo billed monthly
- Free plan
- Shopify
- 5.0 on the Shopify App Store, 775 ratings, checked Oct 13, 2026
- Researched
Shopify SEO suite combining image optimizer, speed booster, structured data, sitemaps/robots.txt editor, on-page audits and AI credits; hub of Avada's app family.
- From $34.95/mo billed monthly
- Free plan
- Shopify
- 4.9 on the Shopify App Store, 4,684 ratings, checked Oct 6, 2026
- Researched
Most-reviewed dedicated Shopify SEO app (since 2016): autopilot meta and alt fixes, broken-link repair, rich-snippet JSON-LD, sitemap submission and image compression.
- From $39/mo billed monthly
- Free plan
- Shopify
- 4.8 on the Shopify App Store, 5,487 ratings, checked Oct 6, 2026
- Researched
Automatic image compression with SEO file-name and alt-text renaming, priced by MB of images processed.
- From $4.99/mo billed monthly
- Free plan
- Shopify
- 4.8 on the Shopify App Store, 455 ratings, checked Oct 11, 2026
- Researched
WooCommerce feed manager (WordPress.org title cites 220+ shopping, AI and social channels) with free version and Pro rules and templates.
- From $9.92/mo billed yearly
- Free plan
- WooCommerce, WordPress
- 4.6 on WordPress.org, 837 ratings, checked Oct 13, 2026
- Researched
WooCommerce review plugin with review reminders, product and store reviews, and photo and video reviews; the paid Professional plan adds branding options and email support.
- From $7.99/mo billed monthly
- Free plan
- WooCommerce, WordPress
- 4.8 on WordPress.org, 1,537 ratings, checked Oct 13, 2026
- Researched
Free Chrome and Firefox extension that shows a page's headings, schema, links and robots tags, with no upsells or tracking.
- Free
- Free plan
- Any website
- Researched
- Recently renamed
Etsy research suite: product, keyword, shop and ads research with listing tools and competitor tracking.
- From $9.99/mo billed monthly
- Free plan
- Etsy
- 4.0 on the Chrome Web Store, 105 ratings, checked Oct 13, 2026
- Researched
Long-established Etsy SEO tool: keyword lookups, listing audits, competitor monitoring and AI listing helper, with a permanent free plan.
- From $5.99/mo billed monthly
- Free plan
- Etsy
- 3.7 on the Chrome Web Store, 28 ratings, checked Oct 13, 2026
- Researched
Etsy product and keyword research with sales and revenue estimates, Tag Analyzer, AI actions and MCP access; free Hobby tier.
- From $39/mo billed monthly
- Free plan
- Etsy
- 4.7 on the Chrome Web Store, 399 ratings, checked Oct 12, 2026
- Researched
PR platform from the company that owns HARO, matching journalist requests, podcasts and byline openings to your expertise and drafting pitches.
- From $39/mo billed monthly
- Free plan
- Any website
- Researched
Google's official Shopify channel: syncs products to Merchant Center for free listings across Google and YouTube and runs Google Ads campaigns.
- Free
- Free plan
- Shopify
- 4.5 on the Shopify App Store, 5,527 ratings, checked Oct 13, 2026
- Researched
- Recently renamed
Google's free tool for building interactive reports and dashboards from many data sources, formerly Looker Studio.
- Free
- Free plan
- Any website
- Researched
Official WooCommerce extension that syncs products to Google Merchant Center for free listings and runs Google Ads campaigns.
- Free
- Free plan
- WooCommerce, WordPress
- 2.7 on WordPress.org, 267 ratings, checked Oct 6, 2026
- Researched
Google's free keyword tool inside Google Ads: keyword ideas and estimates of monthly searches.
- Free
- Free plan
- Any website
- Researched
Google's free hub for product data: free listings across Search, the Shopping tab, Images, Maps and YouTube, plus product-ratings and promotions data.
- Free
- Free plan
- Any website
- Researched
Google's report on a page's user experience on mobile and desktop, with real-user Core Web Vitals data and Lighthouse lab tests.
- Free
- Free plan
- Any website
- Researched
Google's test that shows which rich results a public page's structured data can generate.
- Free
- Free plan
- Any website
- Researched
Free AI-visibility app that optimises product titles, meta descriptions, alt text and store content for ChatGPT, Claude, Gemini and other AI engines.
- Free
- Free plan
- Shopify
- 4.9 on the Shopify App Store, 307 ratings, checked Oct 6, 2026
- Researched
Page-speed testing and monitoring with Lighthouse-based reports and multi-location tests.
- From $5.99/mo billed monthly
- Free plan
- Any website
- Researched
Amazon seller suite: reverse-ASIN and keyword research, AI listing builder, keyword rank tracking, profits and ads, now with an AI agent and MCP.
- From $129/mo billed monthly
- Free plan
- Amazon
- 4.1 on the Chrome Web Store, 772 ratings, checked Oct 12, 2026
- Researched
Bulk image editor for alt text, renaming, resizing/cropping, PNG-to-JPG and watermarks, with scheduled tasks and backups.
- From $9.99/mo billed monthly
- Free plan
- Shopify
- 4.8 on the Shopify App Store, 647 ratings, checked Oct 13, 2026
- Researched
WP Media's image compressor with WebP/AVIF conversion for WordPress/WooCommerce catalogs, sold by monthly data quota.
- From $5.99/mo billed monthly
- Free plan
- WooCommerce, WordPress
- 4.3 on WordPress.org, 1,657 ratings, checked Oct 13, 2026
- Researched
Etsy trend and keyword research with daily sales tracking for shops and listings, listing audits and AI tags/descriptions; credit-based plans.
- From $19.99/mo billed monthly
- Free plan
- Etsy
- Researched
Review app with the largest review count we saw on the Shopify App Store: unlimited product and store reviews, photo/video UGC, Google rich snippets and review syndication on a forever-free plan.
- From $15/mo billed monthly
- Free plan
- Shopify
- 5.0 on the Shopify App Store, 48,462 ratings, checked Oct 13, 2026
- Researched
Amazon price, Buy Box, offer and sales-rank history tracker used by sellers for demand and competitor monitoring, with paid data access and an API.
- From €29/mo billed monthly
- Free plan
- Amazon
- 3.4 on the Chrome Web Store, 5,100 ratings, checked Oct 13, 2026
- Researched
Autocomplete-based keyword research across 16 platforms including Amazon, eBay and Etsy, with API and MCP access.
- From $88/mo billed monthly
- Free plan
- Any website
- Researched
Browser extension overlaying search volume, CPC and competition on Google and other sites; credit-based.
- From $7/mo billed yearly
- Free plan
- Any website
- Researched
Low-cost Etsy keyword and listing research with unlimited searches on paid plans and up to 5 connected shops.
- From $11.99/mo billed monthly
- Free plan
- Etsy
- Researched
Visual (photo/video) review app with referrals, AI review summaries and Google, Meta and TikTok syndication; paid tiers priced by monthly orders.
- From $49.99/mo billed monthly
- Free plan
- Shopify
- 4.9 on the Shopify App Store, 9,855 ratings, checked Oct 13, 2026
- Researched
Finds low-competition long-tail keywords by detecting weak sites in SERPs; now 'LowFruits by AIOSEO'.
- From $29.90/mo billed monthly
- Free plan
- Any website
- Researched
Beginner-friendly bundle (KWFinder, SERPChecker, SERPWatcher, LinkMiner, SiteProfiler) plus AI Search Watcher.
- From $61/mo billed monthly
- Free plan
- Any website
- Researched
- Acquired
AI topic-modeling and content-strategy platform (content inventory, briefs, gap analysis).
- Pricing on request
- Free plan
- Any website
- Researched
Long-running SEO suite (Domain Authority, Keyword Explorer, Link Explorer, site crawl) now bundling AI-visibility dashboards and prompt tracking.
- From $49/mo billed monthly
- Free plan
- Any website
- Researched
Free Chrome and Firefox toolbar showing Domain Authority, Page Authority, link counts and on-page elements; Spam Score, Brand Authority and ranking keywords need a Moz Pro subscription.
- Free
- Free plan
- Any website
- Researched
Google Shopping feed app with Merchant API sync, multi-language/currency feeds, expression-based attributes and tracking tags.
- From $5.95/mo billed monthly
- Free plan
- Shopify
- 4.9 on the Shopify App Store, 1,112 ratings, checked Oct 6, 2026
- Researched
Cloud speed optimization for WordPress, WooCommerce and other PHP-based sites, with caching, image optimization and a built-in CDN.
- From $8/mo billed monthly
- Free plan
- WordPress
- Researched
Reviews, UGC, referrals and loyalty platform for growing Shopify brands, with Google SEO snippets on every plan and order-based tiers.
- From $19/mo billed monthly
- Free plan
- Shopify
- 4.8 on the Shopify App Store, 1,430 ratings, checked Oct 13, 2026
- Researched
Free WooCommerce feed plugin with 250+ channel templates; Elite adds GTIN/MPN/EAN fields, rules, feed validator, translation and multi-currency add-ons.
- From $8.29/mo billed yearly
- Free plan
- WooCommerce, WordPress
- 4.7 on WordPress.org, 1,069 ratings, checked Oct 6, 2026
- Researched
Feature-rich WordPress SEO plugin (schema, redirects, rank tracking) with Rank Math AI add-on.
- From €7.99/mo billed yearly
- Free plan
- WordPress
- Researched
Rank Math's WooCommerce features: free product schema, base-slug removal and sitemap options; PRO adds GTIN/MPN (incl. variations), per-variation Offer schema and product content tests.
- Price not published
- Free plan
- WooCommerce, WordPress
- 4.8 on WordPress.org, 7,513 ratings, checked Oct 13, 2026
- Researched
Product and company review platform; Google Seller Ratings and rich snippets from the $19 Launch plan.
- From $19/mo billed monthly
- Free plan
- Shopify
- 4.7 on the Shopify App Store, 772 ratings, checked Oct 13, 2026
- Researched
Etsy SEO and product-research platform with Etsy search volumes and a free Chrome extension; single paid plan.
- From $19.99/mo billed monthly
- Free plan
- Etsy
- 5.0 on the Chrome Web Store, 5 ratings, checked Oct 12, 2026
- Researched
Bulk 301-redirect manager with automatic 404 detection, alerts, pattern rules and AI redirects for active pages.
- From $14.99/mo billed monthly
- Free plan
- Shopify
- 4.7 on the Shopify App Store, 298 ratings, checked Oct 6, 2026
- Researched
Web tool that generates Schema.org structured data as JSON-LD markup, with a link to test it in Google's Rich Results Test.
- Free
- Free plan
- Any website
- Researched
Shopify SEO, schema and speed app: daily SEO score, breadcrumb/product/FAQ schema, bulk meta and alt templates, 404 fixing, AEO and llms.txt on the top tier.
- From $39/mo billed monthly
- Free plan
- Shopify
- 4.9 on the Shopify App Store, 2,444 ratings, checked Oct 6, 2026
- Researched
Amazon data and ads-automation platform with freemium research, keyword tracking and listing-quality checks, plus managed listing services.
- From $99/mo billed monthly
- Free plan
- Amazon
- Researched
All-in-one SEO suite for keyword research, rank tracking and site audits, with plans that add AI search visibility tracking.
- From $139.95/mo billed monthly
- Free plan
- Any website
- Researched
Free bulk image compression and image-metadata app from StoreYa, popular with beginners.
- Free
- Free plan
- Shopify
- 4.8 on the Shopify App Store, 719 ratings, checked Oct 6, 2026
- Researched
Shopify SEO app with unlimited meta, alt-text and photo updates on its free plan; paid plans priced by page count add unlimited AI text, auto-updating and advanced JSON-LD schemas.
- From $9.99/mo billed monthly
- Free plan
- Shopify
- 4.7 on the Shopify App Store, 543 ratings, checked Oct 13, 2026
- Researched
Desktop four-app toolkit (Rank Tracker, WebSite Auditor, SEO SpyGlass, LinkAssistant) sold as annual licenses, with a free edition.
- From $29.08/mo billed yearly
- Free plan
- Any website
- Researched
SEO suite built around website audits, with ranking monitoring, backlink and uptime tools and a permanent free Basic plan.
- From €59.90/mo billed monthly
- Free plan
- Any website
- Researched
Free all-in-one Shopify SEO/AEO app (launched Dec 2024): AI meta and alt text, image optimizer, speed boost, schema and broken-link fixes.
- Free
- Free plan
- Shopify
- 4.9 on the Shopify App Store, 2,813 ratings, checked Oct 6, 2026
- Researched
Lightweight, white-label-friendly WordPress SEO plugin; renews at the same price.
- From $4.08/mo billed yearly
- Free plan
- WordPress
- Researched
Free Semrush-owned on-page SEO checker extension (28-check audit, SEObar, SERP overlay, Semrush data panel), rebuilt as v4 in Aug-Sep 2026.
- Free
- Free plan
- Any website
- Researched
SEO auditing/optimization plugin and Chrome extension built specifically for Squarespace sites.
- From $18.99/mo billed monthly
- Free plan
- Squarespace
- Researched
- Recently renamed
The former SEOAnt: Shopify SEO/GEO suite with site audit, speed, image compression, JSON-LD, AI blog and content credits, AI internal linking and competitor GEO analysis.
- From $29.99/mo billed monthly
- Free plan
- Shopify
- 4.8 on the Shopify App Store, 1,809 ratings, checked Oct 13, 2026
- Researched
Bulk AI article generator with one-click WordPress/Shopify publishing.
- From $19/mo billed monthly
- Free plan
- Any website
- Researched
Rank tracker with a visibility index, included in every paid Mangools plan, with weekly rank updates (daily on the Agency plan).
- From $61/mo billed monthly
- Free plan
- Any website
- Researched
Shopify's free first-party app to customise storefront search, filtering and related/complementary product recommendations, with search analytics.
- Free
- Free plan
- Shopify
- 2.6 on the Shopify App Store, 506 ratings, checked Oct 6, 2026
- Researched
Shopify's free first-party app to translate and adapt store content per market: auto-translates up to two languages free, unlimited manual translations.
- Free
- Free plan
- Shopify
- 4.4 on the Shopify App Store, 1,406 ratings, checked Oct 12, 2026
- Researched
Zipify app that scores catalog 'AI readiness', bulk-fixes product titles, descriptions, alt text and images, and tracks AI shopping searches against competitors.
- From $9.99/mo per 100 products billed monthly
- Free plan
- Shopify
- 4.7 on the Shopify App Store, 37 ratings, checked Oct 6, 2026
- Researched
Long-running (2015) Shopify SEO app automating meta/alt tags, JSON-LD and image/broken-link checks, now with GSC via MCP/Sidekick, llms.txt and IndexNow.
- From $14.99/mo billed monthly
- Free plan
- Shopify
- 5.0 on the Shopify App Store, 954 ratings, checked Oct 6, 2026
- Researched
Free email of journalists' requests for expert sources, up to three times a day, from the founder of HARO; you reply to reporters directly.
- Free
- Free plan
- Any website
- Researched
AI SEO optimizer priced by product count: per-product SEO scores, AI content, image optimizer, schema, instant indexing, llms.txt and keyword tracking.
- From $14.99/mo billed monthly
- Free plan
- Shopify
- 5.0 on the Shopify App Store, 760 ratings, checked Oct 6, 2026
- Researched
Shopify SEO and speed app with unlimited on-page audits, JSON-LD schemas, image compression, LLMs.txt and support that fixes GSC issues.
- From $9.99/mo billed monthly
- Free plan
- Shopify
- 5.0 on the Shopify App Store, 2,632 ratings, checked Oct 13, 2026
- Researched
Fast, minimalist WordPress SEO plugin; premium extensions for multiple sites.
- From $7/mo billed yearly
- Free plan
- WordPress
- Researched
- Recently renamed
Image-optimization-led Shopify SEO suite (rebranded from TinyIMG): compression and alt/file-name SEO plus speed-up, JSON-LD, IndexNow, AI metadata and llms.txt.
- From $14/mo billed monthly
- Free plan
- Shopify
- 5.0 on the Shopify App Store, 2,539 ratings, checked Oct 13, 2026
- Researched
Low-cost, plain-English SEO tool from Neil Patel (keywords, audits, rank tracking, AI visibility) with lifetime-plan option.
- From $29/mo billed monthly
- Free plan
- Any website
- Researched
Variant-aware product schema app with review schema for Judge.me, Loox and 35+ review apps, merchant-listing shipping/return markup and FAQ schema.
- From $9.99/mo billed monthly
- Free plan
- Shopify
- 4.9 on the Shopify App Store, 848 ratings, checked Oct 6, 2026
- Researched
All-in-one Shopify SEO/AEO app (AI meta and alt text, schema, breadcrumbs, image speed, GSC, sitemap) with one paid plan priced by the store's Shopify plan.
- From $14.99/mo billed monthly
- Free plan
- Shopify
- 4.8 on the Shopify App Store, 586 ratings, checked Oct 6, 2026
- Researched
Website translation layer with hreflang tags, language-specific URLs and translated metadata for multi-market stores.
- From $17/mo billed monthly
- Free plan
- Any website
- 4.5 on the Shopify App Store, 826 ratings, checked Oct 13, 2026
- Researched
Local citation research, with competitor analysis and weekly opportunities; one campaign per business location, and a free Starter plan.
- From $39/mo billed monthly
- Free plan
- Local (Google Business Profile)
- Researched
Most widely installed WordPress SEO plugin; Premium adds AI features, redirects and internal linking (Local/News/Video now included).
- From $9.90/mo billed yearly
- Free plan
- WordPress
- Researched
Reviews platform scaling from free to enterprise: rich snippets and Google Shopping review syndication on Starter, Google Seller Ratings on Pro.
- From $15/mo billed monthly
- Free plan
- Shopify
- 4.8 on the Shopify App Store, 4,637 ratings, checked Oct 13, 2026
