EWWW Image Optimizer
Free WordPress plugin that compresses images on your own server, with paid plans for the Easy IO image CDN (automatic WebP and AVIF), premium compression credits and the SWIS Performance speed plugin.
At a glance
- Testing
- Researched Facts come from the vendor’s own pages, with sources and dates. We haven’t tested it hands-on yet.
- Starting price
- From $5/mo Billed monthly. All plans and billing terms
- Free plan or trial
- Free plan
- Works with
- WordPress
- Best for
- Solo owner, Small agency
- Made by
- Exactly WWW
- Store rating
- 4.8 on WordPress.org, 1,841 ratings, checked Oct 26, 2026 Week by week
- Last verified
- Oct 26, 2026
Pricing
| Plan | Billed monthly | Billed yearly, per month |
|---|---|---|
| Standard | $8 | $6.67 |
| Growth | $16 | $13.33 |
| Infinite | $32Plus extra charges | $26.67 |
| Easy IO Starter | $5 | $4.17 |
| Easy IO Pro | $10 | $8.33 |
| Compress API credits | $0Plus extra charges | Not offered |
Prices checked Nov 4, 2026 at ewww.io.
Features we checked
- Image compression
- Yes: Paid plans add premium compression credits through the Compress API and automatic compression and WebP/AVIF conversion through the Easy IO CDN Checked Oct 26, 2026 on ewww.io
- Speed optimization
- Partly: On the Standard, Growth and Infinite plans, the SWIS Performance plugin adds page caching and JS/CSS optimization Checked Oct 26, 2026 on ewww.io
Sources
- https://ewww.io/tos/ (Oct 26, 2026)
- https://ewww.io/plans/ (Oct 26, 2026)
- https://ewww.io/easy/ (Oct 26, 2026)
- https://ewww.io/buy-credits/ (Oct 26, 2026)
- https://ewww.io/swis/ (Oct 26, 2026)
- https://wordpress.org/plugins/ewww-image-optimizer/ (Oct 26, 2026)
Change log
- Oct 26, 2026: New draft record from the plans page (both views and the FAQ), the Easy IO page (both views and the FAQ), the Compress API and SWIS pages, the terms of service and the WordPress.org listing.
- Oct 26, 2026: Every number checked against its sources by a person.
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Compared head to head
EWWW Image Optimizer on our short lists
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