Mulwi

Shopify product feed app with templates for 200+ channels, including Google Shopping, Facebook, Bing and Awin, and custom XML, CSV, XLSX and TXT feeds, priced by in-stock products and the store's Shopify plan.

At a glance

Testing: Researched Facts come from the vendor’s own pages, with sources and dates. We haven’t tested it hands-on yet.
Starting price: From $15/mo Billed monthly. All plans and billing terms
Free plan or trial: Free plan
Works with: Shopify Prices depend on the store's Shopify plan; the free plan is only for stores on the Basic Shopify plan
Best for: Small Shopify store, Mid-size Shopify store, Store selling on comparison sites and marketplaces
Made by: Mirasvit
Store rating: 5.0 on the Shopify App Store, 612 ratings, checked Oct 26, 2026 Week by week
Built for Shopify: Yes Shopify’s badge for apps that meet its speed and quality rules.
Last verified: Oct 26, 2026

Visit Mulwi

Pricing

Plan	Billed monthly	Billed yearly, per month
FREE	$0Plus extra charges	Not offered
Pro 1	$15Plus extra charges	$12
Pro 2	$19Plus extra charges	$15.20
Pro 3	$38Plus extra charges	$30.40

Prices checked Nov 4, 2026 at apps.shopify.com.

Limits, billing and cancellation terms for every plan

Features we checked

Product feeds: Yes: 200+ feed templates plus custom XML, TXT, XLSX and CSV feeds, with filters, category mapping and instant sync; feed customizations from Pro 1 on the Basic Shopify plan Checked Oct 26, 2026 on mulwi.com

Features the developer lists

The features Mulwi’s developer picks for its Shopify App Store listing, in Shopify’s words. They’re the developer’s claims, not our findings.

Listing management: Feed automation, Product feed, Product sync, Product selection, Offer sync, Local currency, Feed translation, Bulk upload, Custom listings, Listing analytics
Order management: Bulk orders, Order sync, Inventory sync
Feed customization: Attribute filtering, Attribute mapping, Metafields, AI mapping, Custom formulas, Custom labels, Custom rules, Remarketing tags, Local inventory, Localized feeds, Multi-currency, Multi-language, Variant sync, Collection targeting
Feed management: Product sync, Bulk editing, Store updates, Real-time updates, Scheduled sync, Error validation, Product selection, Target-specific feeds, Inventory support, GTIN management, Headless, Conversion tracking, Feed optimization, Performance monitoring, Multi-format
App languages: English The languages the app itself is available in.

Checked Nov 2, 2026 on its Shopify App Store listing.

Sources

https://apps.shopify.com/mulwi-shopping-feeds (Oct 26, 2026)
https://mulwi.com/terms/ (Oct 26, 2026)
https://mulwi.com/pricing/ (Oct 26, 2026)
https://mulwi.com/features/ (Oct 26, 2026)

Change log

Oct 26, 2026: New draft record from the Shopify App Store listing (plans, yearly prices, 7-day trial, rating, badge), Mulwi's terms, pricing page (every Shopify plan in both billing views, and the FAQ), features page and partner program page.
Oct 26, 2026: Every number checked against its sources by a person.