Semrush vs Moz Pro
Moz Pro costs less to start: its Starter plan is $49 a month billed monthly for one website, and Standard, $99 a month billed monthly (checked Oct 12, 2026), tracks 300 keywords on three sites with 150 tracked AI prompts. Semrush's SEO plan, $139.95 a month billed monthly (checked Oct 12, 2026), tracks 500 keywords daily across five websites. Both have a free account to try first. Choose by keyword count: up to 300 fits Moz Standard for less, and more than that points to Semrush.
Updated Oct 24, 2026 by Jean Luc.
Side by side
| Semrush | Moz Pro | |
|---|---|---|
| Starting price | From $139.95/mo Billed monthly. Checked Oct 12, 2026. | From $49/mo Billed monthly. Checked Oct 12, 2026. |
| Cost for 100 tracked keywords | $139.95 a month Billed monthly. SEO plan. | $99 a month Billed monthly. Standard plan. |
| Free plan or trial | Free plan | Free plan |
| Works with | Any website | Any website |
| Best for | In-house marketer, Small agency | Solo owner, In-house marketer, Small agency |
| Testing | Researched | Researched |
| Last verified | Oct 12, 2026 | Oct 12, 2026 |
Plans
Semrush
- SEO: $139.95 a month billed monthly, or $117.33 a month billed yearly, plus extra charges
- Starter: $199 a month billed monthly, or $165.17 a month billed yearly, plus extra charges
- Pro+: $299 a month billed monthly, or $248.17 a month billed yearly, plus extra charges
- Advanced: $549 a month billed monthly, or $455.67 a month billed yearly, plus extra charges
- Free: $0
Moz Pro
- Standard: $99 a month billed monthly, or $79.17 a month billed yearly, plus extra charges
- Medium: $179 a month billed monthly, or $143.25 a month billed yearly, plus extra charges
- Large: $299 a month billed monthly, or $239 a month billed yearly, plus extra charges
- Starter: $49 a month billed monthly
Which to choose
Pick Semrush if
- you track more than 300 keywords: the SEO plan includes 500, updated daily.
- you run up to five sites: the SEO plan covers five websites.
Pick Moz Pro if
- you want the lowest paid entry for one website: Starter is $49 a month billed monthly.
- you want AI prompt tracking with your SEO plan for under $100: Standard tracks 150 AI prompts.
More on these tools
Sources
- Semrush: https://www.semrush.com/prices/ (Oct 6, 2026)
- Semrush: https://www.semrush.com/pricing/seo-ai-search/ (Oct 7, 2026)
- Semrush: https://www.semrush.com/company/legal/refund-policy/ (Oct 7, 2026)
- Semrush: https://www.semrush.com/pricing/seo-ai-search/ (Oct 12, 2026)
- Semrush: https://www.semrush.com/company/legal/refund-policy/ (Oct 12, 2026)
- Moz Pro: https://moz.com/products/pro/pricing (Oct 7, 2026)
- Moz Pro: https://moz.com/products/pro/pricing (Oct 12, 2026)
- Moz Pro: https://moz.com/products/pro (Oct 12, 2026)