Semrush vs SE Ranking
Pick SE Ranking if rank tracking is most of what you need: its Core plan, $129 a month billed monthly (checked Oct 12, 2026), tracks 2,000 keywords daily across 10 projects and gives you 14 days to try it without a card. Pick Semrush if you want its free account to start with, or need its keyword and competitor research tools: the SEO plan, $139.95 a month billed monthly (checked Oct 12, 2026), tracks 500 keywords across five sites, and AI prompt tracking starts on the $199 Starter plan. For most small businesses it comes down to how many keywords you track: at 500 or more, SE Ranking's Core plan covers four times as many for less.
Updated Oct 24, 2026 by Jean Luc.
Side by side
| Semrush | SE Ranking | |
|---|---|---|
| Starting price | From $139.95/mo Billed monthly. Checked Oct 12, 2026. | From $129/mo Billed monthly. Checked Oct 12, 2026. |
| Cost for 1 location | Not recorded | $129 a month Billed monthly. Core plan. |
| Cost for 5 locations | Not recorded | $175 a month Billed monthly. Core plan, plus 2 × Extra locations at $23 a month each. |
| Cost for 10 locations | Not recorded | $290 a month Billed monthly. Core plan, plus 7 × Extra locations at $23 a month each. |
| Cost for 100 tracked keywords | $139.95 a month Billed monthly. SEO plan. | $129 a month Billed monthly. Core plan. |
| Free plan or trial | Free plan | 14-day free trial |
| Works with | Any website | Any website |
| Best for | In-house marketer, Small agency | Small agency, In-house marketer |
| Testing | Researched | Researched |
| Last verified | Oct 12, 2026 | Oct 12, 2026 |
Plans
Semrush
- SEO: $139.95 a month billed monthly, or $117.33 a month billed yearly, plus extra charges
- Starter: $199 a month billed monthly, or $165.17 a month billed yearly, plus extra charges
- Pro+: $299 a month billed monthly, or $248.17 a month billed yearly, plus extra charges
- Advanced: $549 a month billed monthly, or $455.67 a month billed yearly, plus extra charges
- Free: $0
SE Ranking
- Core: $129 a month billed monthly, or $103.20 a month billed yearly, plus extra charges
- Growth: $279 a month billed monthly, or $223.20 a month billed yearly, plus extra charges
- Enterprise: price not published
Which to choose
Pick Semrush if
- you want to start free: Semrush has a free account with one project and 10 tracked keywords, and SE Ranking has no free plan.
- you need AI prompt tracking alongside SEO and will pay for the Starter plan, which tracks 50 prompts daily.
Pick SE Ranking if
- you track hundreds of keywords for one business: Core includes 2,000, against 500 on Semrush's SEO plan.
- you want to try before you pay: SE Ranking's 14-day trial needs no card, while Semrush's 7-day trial does.
- you run local campaigns: Core includes 1,500 keywords in its Local and Map Rank Tracker.
More on these tools
Sources
- Semrush: https://www.semrush.com/prices/ (Oct 6, 2026)
- Semrush: https://www.semrush.com/pricing/seo-ai-search/ (Oct 7, 2026)
- Semrush: https://www.semrush.com/company/legal/refund-policy/ (Oct 7, 2026)
- Semrush: https://www.semrush.com/pricing/seo-ai-search/ (Oct 12, 2026)
- Semrush: https://www.semrush.com/company/legal/refund-policy/ (Oct 12, 2026)
- SE Ranking: https://seranking.com/subscription.html (Oct 7, 2026)
- SE Ranking: https://seranking.com/faq.html (Oct 7, 2026)
- SE Ranking: https://seranking.com/blog/local-marketing-tool/ (Oct 7, 2026)
- SE Ranking: https://help.seranking.com/hc/en-us/articles/18503246465692-How-to-purchase-additional-keywords (Oct 7, 2026)
- SE Ranking: https://seranking.com/subscription.html (Oct 12, 2026)
- SE Ranking: https://seranking.com/faq.html (Oct 12, 2026)
- SE Ranking: https://seranking.com/blog/local-marketing-tool/ (Oct 12, 2026)