Alternatives to Supermetrics
Supermetrics moves marketing data into Google Sheets, Looker Studio and other tools, from $55 a month billed monthly (checked Oct 26, 2026) for one destination and three data sources, with no free plan. If what you need is the finished report, these tools build it for you.
Updated Oct 26, 2026 by Jean Luc.
Supermetrics at a glance
- Supermetrics itself
- From $55/mo Billed monthly.
- Free plan or trial
- 14-day free trial
- Works with
- Any website
Our picks
- Researched
- Recently renamed
Google's free tool for building interactive reports and dashboards from many data sources, formerly Looker Studio.
Google's free tool for interactive reports and dashboards from many data sources.
- Free
- Free plan
- Any website
- Researched
Builds scheduled, white-label client reports from Search Console, GA4, Google Business Profile, ads and social accounts, with Data Studio, Google Sheets and API access, every feature on every plan and plans sized by reports and accounts.
Starter is $25 a month billed monthly (checked Oct 26, 2026) for 10 reports, with white-label reports, a client portal and Data Studio and Sheets access on every plan, and a 15-day free trial without a card.
- From $25/mo billed monthly
- 15-day free trial
- Any website
- Researched
Connects your marketing and sales data sources to dashboards, scheduled reports and an AI analyst, priced by users, data sources and monthly AI credits.
The Free plan covers 1 user, 3 data sources and 50 AI credits a month, with dashboards and an AI analyst; Analyst is $89 a month billed monthly (checked Oct 26, 2026).
- From $89/mo billed monthly
- Free plan
- Any website
- Researched
White-labeled client reporting and dashboards for agencies (85+ integrations), with rank-tracker and AI-tracker add-ons.
For agencies: Core is $25 per client a month billed monthly (checked Oct 24, 2026), with unlimited data sources and a white-labeled client portal.
- From $25/mo per client billed monthly
- 14-day free trial
- Any website
By what matters to you
- Have a free plan
- Databox, Google Data Studio, Semrush
- Start under $50 a month
- Rankscale, AgencyAnalytics, Reporting Ninja, SEOptimer, WebCEO, SpyFu, BrightLocal, Raven Tools and 2 more in the table below
All 22 alternatives
Prices checked between Oct 6, 2026 and Nov 4, 2026. Starting prices are each tool’s cheapest paid plan.
| Tool | Starting price | Free plan or trial | Works with | Testing |
|---|---|---|---|---|
| AgencyAnalytics | From $25/mo per client billed monthly | 14-day free trial | Any website | Researched |
| DashThis | From $54/mo billed monthly | 14-day free trial | Any website | Researched |
| Databox | From $89/mo billed monthly | Free plan | Any website | Researched |
| Google Data Studio | Free | Free plan | Any website | Researched |
| Raven Tools | From $49/mo billed monthly | 7-day free trial | Any website | Researched |
| Reporting Ninja | From $25/mo billed monthly | 15-day free trial | Any website | Researched |
| Swydo | From $69/mo billed monthly | 14-day free trial | Any website | Researched |
| Whatagraph | From $812/mo billed yearly | None found | Any website | Researched |
| Nightwatch | From €99/mo billed monthly | 14-day free trial | Any website | Researched |
| Pro Rank Tracker | From $99/mo billed monthly | 7-day free trial | Any website | Researched |
| Rankscale | From $17/mo billed yearly | 7-day free trial | Any website | Researched |
| SE Ranking | From $129/mo billed monthly | 14-day free trial | Any website | Researched |
| Semrush | From $139.95/mo billed monthly | Free plan | Any website | Researched |
| SEOptimer | From $29/mo billed monthly | 14-day free trial | Any website | Researched |
| Serpstat | From $69/mo billed monthly | 7-day free trial | Any website | Researched |
| Sitechecker | From $99/mo billed monthly | None found | Any website | Researched |
| SpyFu | From $39/mo billed monthly | 30-day money-back guarantee | Any website | Researched |
| WebCEO | From $32/mo billed yearly | 14-day free trial | Any website | Researched |
| Wincher | From $49/mo billed monthly | 7-day free trial | Any website | Researched |
| BrightLocal | From $41/mo billed monthly | 14-day free trial | Local (Google Business Profile) | Researched |
| Grade.us | From $124/mo billed monthly | 14-day free trial | Local (Google Business Profile) | Researched |
| Synup | From $49/mo billed monthly | 14-day free trial | Local (Google Business Profile) | Researched |
How we chose these: tools we list in Reporting and dashboards, or in other categories that cover it too, that work where Supermetrics works or on any website. Tools that work where Supermetrics works come first, then tools whose main job is the same, then tools we’ve tested by score, then the rest by name. Commission never changes the order. We leave out tools that are discontinued or closed to new customers, and Supermetrics’s own add-ons. Updated Oct 26, 2026.